YYC Feature: NATURAL ZEN

Brett and Carmel Nicholls home fragrance goods are made with 100% plant based ingredients

You won’t find toxins or chemicals here! Brett and Carmel are a husband and wife team dedicated to helping consumers replace synthetically fragranced goods with luxuriously crafted, all natural alternatives. Natural Zen Home Fragrance Studio creates clean candelilla and coconut candles, as well as other naturally fragranced goods. After putting years of research into developing the perfect natural candle, Brett and Carmel have proven themselves to be uncompromising in the pursuit of creating products from eco-friendly, high quality ingredients. The pair are transparent about their ingredients and crafting process— every candle is handcrafted in small batches by Brett in their studio! Their candles smell amazing, are lovely to look at, and they won’t irritate your senses. Brett and Carmel extremely knowledgeable about their craft, and are passionate about sharing this knowledge with others. We’re excited to continue following their journey—with their heart and hussle, we’re sure they will be wafting the sweet smell of success for years to come!

I would love to hear a little more about your backgrounds! Is this your first business? 

We both have created multiple small businesses over the course of our lives and have always had that entrepreneurial spirit. We had never felt the way we do about Natural Zen with our previous businesses though. This is the first business that we have created that was a joint venture and we are really loving every moment of this journey together as a couple.  

In 2018 you learned about how synthetic candles are toxic for respiratory health. I’m curious how you learned about this-- did one of you face a personal health issue or were you seeking out educational materials out of curiosity, etc? What fact/ research evidence shocked you the most? 

We have both loved using candles for everything from mediation and baths to centerpieces and jazzing up the atmosphere for guests. Eventually the synthetic scents became too overpowering and caused irritation. Brett has COPD and a number of the synthetic fragrances affected him. When we researched what was in most candles and other home fragrance products we were shocked. We came across a study completed by the university of Denmark that really opened our eyes on the health effects paraffin and synthetic fragrances and chemicals found in candles have on the majority of people.  That led us both on a mission to create candles that were free of gmo's, chemicals, dyes, additives and synthetics. We wanted a clean burning candle and pure home fragrance goods made with the finest ingredients straight from Nature. We wanted them to smell beautiful and not overpowering and we wanted every ingredient and component to be sustainably sourced and environmentally responsible. We wanted a people friendly and planet friendly business! 

“Finding a way to make candles without using paraffin, soy or palm oil was a long undertaking but we were absolutely determined to avoid any ingredients that were not able to prove that they were environmentally friendly and sustainably sourced.”

  Your candles are crafted with 100% plant-based ingredients, which is awesome! Can you give me an example of a plant-based ingredient you use? Where are you sourcing the majority of your ingredients from? 

We craft our unique candles from candelilla wax and organic coconut oil. Candelilla is a shrub that coats itself with wax, making it one of the only true sources of wax from Nature.  Our candelilla is sustainably sourced. 99% of our ingredients we purchase from Canadian businesses, in Alberta if available, and throughout Canada if not. It is important to us to shop Canadian for anything possible, with local always top of mind! 

Developing Natural Zen’s first ‘clean candle’ was no small undertaking—you spent a whole 2 years doing this! What did this process look like—did it involve a lot of trial and error? How much research/reading was involved? Would you describe the experience as frustrating or enjoyable (or both)? 

Finding a way to make candles without using paraffin, soy or palm oil was a long undertaking but we were absolutely determined to avoid any ingredients that were not able to prove that they were environmentally friendly and sustainably sourced.  We spent a lot of time researching and tracing the ingredients in every wax available to candlemakers. We spoke to many suppliers and manufacturers and discovered there was no source of ready to use wax available that met our criteria for truly clean and environmentally responsible. We realized we would have to create our own wax and that involved a lot of trial and error.  

 Once we decided to use the candelilla plant, it took some time to figure out how to work with it to create the perfect burning candle. Candelilla is very brittle and is 10 times harder than beeswax so it poses extra challenges in candle making. Normally a candlemaker may use additives to have the wax achieve specific properties such as sticking to the glass and burning brighter, but additives were not an option for us. The process of developing the wax and performance of the candles has been both frustrating and exciting. It was frustrating to be unable to find ready to use candle ingredients, but developing our own was such a fun and enjoyable challenge. In the end it gave us a very unique, clean burning candle that our customers adore. 

Do you have any interesting facts about the science behind how fragrance impacts mood and psychophysiological activity? 

Amazingly, the human nose has roughly 400 types of scent receptors that can detect at least 1 trillion different scents. Scent is the most powerful of the human senses. We really underestimate the effect of aroma. Scent triggers memories and affects our mood, which in turn affects our behaviour and cognition. The sense of smell plays a very important role in the physiological effects of our mood, stress and working capacity. Studies have shown that various fragrances affect spontaneous brain activities and cognitive function, which they measure by an electroencephalograph (EEG). We don't really think about it, but you can intentionally use natural scents to hack your mood and cognitive function, it is that powerful! 

What would you say in the greatest challenge or obstacle that you’ve had to overcome thus far in your entrepreneurial journey?  

Our greatest challenge so far has been sourcing every ingredient to meet our high standards of people friendly and planet friendly. There were many times during product development that we couldn’t see a way forward. We never stopped researching, experimenting and questioning. We also never compromised, and remained determined to craft our luxury candles and home fragrance goods without any toxins, additives, synthetics or environmentally destructive ingredients.  

“We also never compromised, and remained determined to craft our luxury candles and home fragrance goods without any toxins, additives, synthetics or environmentally destructive ingredients”

What is your hope for Natural Zen over the next 5 years? In what ways do you see your company expanding and/or improving? 

We have just settled into a permanent stall at Calgary's oldest Farmer's Market and definitely see our business thriving here for at least the next 5 years. The Crossroads Farmer's Market is a wonderful way to connect with our local community and support other small, ethical businesses. We are continuing to expand our digital presence and our customers online shopping experience.  I am in the process of completing my professional aromatherapist certification so that we can further assist our customers with all of their scent questions and needs. Helping people improve their moods, and create more balance and Zen through the power of scent is a passion. Brett and I will also continue to participate in large local pop up markets in Calgary, such as the Festival of Crafts and Lilac Fest. We love connecting to and serving our local community, even as our online market expands. We are also in multiple collaborations with sleep institutes and spas that want to incorporate natural scent to enhance their clients experience. Natural Zen Home Fragrance Studio began as a candle studio and quickly grew into a non-toxic home fragrance studio. We hope to continue adding naturally scented products and indoor air quality solutions to replace synthetically fragranced goods in the home. And we plan to always source people friendly, planet friendly ingredients.  

What’s is a valuable piece of wisdom that has helped get you where you are today? 

 Anything can be done if you are willing to do what is necessary, and to spend the time and focus to make it happen.   

Find them at: https://www.naturalzen.ca/

YYC Feature: Colouring It Forward

Diana Frost provides a platform for Indigenous art & storytelling: ‘It’s more than a colouring book’

As an Algonquin Métis, Diana Frost wanted to help share Indigenous spirituality and values through art! She started Colouring it Forward to give people the opportunity to discover Canadian Indigenous artists, and learn about stories and legends of Indigenous peoples. Her colouring books, cards and calendars are filled with gorgeous, authentic Native Canadian art. As an artist herself, Diana believes that through art & storytelling, we can learn to connect and appreciate one another, and that this is one of the first steps towards reconciliation. When you buy a Colouring it Forward product, you’re supporting Indigenous artisans and elders who receive royalties for their work. We also love that Diana also gives back by donating a portion of sale proceeds to grassroots Indigenous projects led by Indigenous people! For example, her red shirts support Stardale Women’s Group, an organization that provides life skills, literacy and advocacy to Indigenous girls living in poverty.

Diana has always been a change-maker. Before starting Colouring It Forward, she worked as an engineer overseas with the Centre for Affordable Water and Sanitation Technology (CAWST), where she helped to improve water and sanitation systems for villages in Colombia, Peru, China, and Rwanda. During this time, she became more educated about the poor water quality on some Canadian Indigenous reserves, and started Colouring It Forward to connect to her roots and advocate for change. Diana’s objective was to create ‘a gathering place for people to share their own stories and their art, and to build a community.’ She’s certainly succeeded, and it is, without a doubt, inspiring to learn from someone who adds so much colour to the world.

Congratulations on all your success, you certainly keep busy-- you're an engineer, an artist, a musician and the creator of Colouring it Forward! Some people might think that we're born with either an 'engineers' brain' and an 'artists brain', but clearly you've tapped into both. Does your artist background in any way help you as an engineer and vice versa?  

Yes, I believe that being an artist and a musician gives me other perspectives on things than only the engineer's perspective. It also means that I have two more ways that I can connect with people which means that I can communicate better with them. My previous colleagues liked that I had other topics of conversation than just the projects we were working on. It meant that the team was more cohesive.

You are an Algonquin Métis but you mention in a video on your YouTube page that you were not always in touch with your indigenous roots. Was there a specific moment or experience you had that made you realized you wanted to reconnect with them?

From the moment that my mother told me that we had Indigenous heritage I was excited and wanted to learn and reconnect. I took classes in CEGEP on Indigenous culture and history. It wasn't until I arrived in Alberta though that I really started making friends with Indigenous people and to learn Indigenous ways.

In what ways has Colouring it Forward reconnected you to these roots?

Working on the colouring books with 4 elders and 8 artists means that I got to know them a little and over time some of them shared their stories with me. This was more powerful than spending a year studying books and watching videos. Their friendship has meant a great deal to me because I felt accepted by them even though we are of different heritage. It made me live the concept that we are all related. By learning some of the elders teachings, I learned about what their important values are and some ways that those are applied in daily life. I think this is one of the most important things we can learn from Indigenous people - how to live better in community and in harmony with Mother Earth and with ourselves. 

“I think when a person creates a piece of artwork, it is something that comes from inside you so it represents your inner being and you feel automatically connected to it. This can create an immediate common link between the Indigenous artist who created the piece and the person who coloured it.”

You have a Facebook page where people can share the art they have created from your books, which is an awesome idea. Why do you think it is that creating and sharing art is so impactful?

They say that a picture is worth a thousand words so you are saying a lot about you and your view of the world when you make art. I think when a person creates a piece of artwork, it is something that comes from inside you so it represents your inner being and you feel automatically connected to it. This can create an immediate common link between the Indigenous artist who created the piece and the person who coloured it. The artists love seeing their work in a different colour scheme or light - it is like a collaboration.

 Colouring it Forward includes your business Colouring it Forward Inc. but also a non-profit organization called CIF Reconciliation Society! One of called CIF Reconciliation Society's main objectives is to promote healing and reconciliation between Indigenous and non-Indigenous peoples. If non-Indigenous people want to educate themselves and get involved, what is the best way for them to do so? What would you want them to know?

That is a big question. There are so many ways for non-Indigenous people to educate themselves and get involved that it is difficult to really include all of them here. I would recommend that you visit a webpage that lists 150 Acts of Reconciliation (http://activehistory.ca/2017/08/150-acts-of-reconciliation-for-the-last-150-days-of-canadas-150/) that was compiled by Sara Komarnisky and Crystal Fraser. This list includes a wide diversity of actions you can take to help you learn and foster positive relationships with Indigenous people. It includes recommendations for books, podcasts, events, etc so something for all comfort levels. If they are at the beginning of their learning journey, they can start by watching the CBC's Eighth Fire series or visit a pow wow or join a round dance. Contact your local Native Friendship Centre and participate in some of the activities. I would want them to know that we are glad that they are interested in learning and participating and most people will be glad to help. Apathy is the worst reaction. We need change. 

 You worked as an engineer overseas to improve water and sanitation systems for villages and small cities. What did this experience teach you about how create lasting social change? Has it guided your advocacy approach for improving poor quality of water on some Canadian Indigenous reserves?

The only enduring change is the one that we make for ourselves and that we care about. All the sustainable change that I have seen comes from social engineering not technical engineering.  The best results I had from my work were from sharing information with people and building friendships based on trust so that they would ask questions and have discussions. I have not worked on Indigenous reserves so it is impossible for me to comment on the particular situation there. However I have seen firsthand in many communities overseas that when the family is given the knowledge of how to treat their own water and they know how this will affect their children's health, this leads to much better water quality for that family.   

What would you say in the greatest challenge or obstacle that you've had to overcome thus far in your entrepreneurial journey? Do you have a 'favourite failure'?

One of the greatest challenges I had was lack of financial startup funding. When I was laid off from my engineering job, I applied for EI but I was denied it because I was truthful and told them I had started a small business. I also denied access to government funded entrepreneur programming because I needed to first be receiving EI. The other great challenge I had was finding artists and elders. Once I had met one or two of them though they helped me to find more. 

What is your hope for Colouring it Forward over the next 5 years?

Over the next 5 years I hope to distribute my books, and other products all over North America and to start an artisan cooperative to help more artists and elders to share their work more widely.

What is a valuable piece of wisdom that has helped get you where you are today?

The most valuable piece of wisdom that has helped me has to become clear on why I am doing this. I am not doing it for the money. For most people that will not be enough to carry you through the tough times. Be focussed on providing some value to others and you will succeed.

Find her at:

https://colouringitforward.com/

YYC Feature: Warrior Label

Venesa Wheatley celebrates the resiliency of the human spirit with her apparel for warriors

Venesa Wheatley understands that by sharing one’s own story of loss and adversity, we can help others heal.  In 2015, Venesa’s second child, Kate, was born still. As she dealt with this tragic loss, she realized she wanted to help others experiencing hardship feel seen, acknowledged and connected. This vision led Wheatley to create Warrior Label. Warrior Label is more than a clothing brand, it’s a community of warriors who support one another, and share their unique journeys. Her clothing is minimalist, beautiful, and the pieces spread simple messages of hope with phrases like ‘& still I rise’. Every article of clothing is ethically manufactured, and 10% of the profits go to charities that support people going through adversity. Through her brand, Venesa ‘celebrates the warrior spirit’ by creating a space of encouragement, comfort and inspiration through story telling. It’s hard to imagine a better person to lead this movement. Venesa is a bright light, and the embodiment of resiliency. She reminds us that we can proudly, and courageously, wear our stories on our sleeve.

Your goal as a company is ‘to acknowledge, honour and celebrate warriors?’ How does your brand define a ‘warrior’? Why this definition?

To me, a warrior is someone who has undergone significant hardship, struggle or trauma; someone who has been put to the test by life events or circumstances; a person who has fought or continues to fight an internal battle. A warrior, in my mind, is someone who demonstrates tenacity, grit, and perseverance in the face of hardship. There are so many warriors out there, from sexual or domestic abuse survivors, to people who struggle with mental illness, to people with or have fought disease, or have been dealt with unfathomable loss, the examples of these incredible warriors are everywhere.

“I have also learned about the incredible power of story. When we share our stories, we have the capacity to help someone else heal”

This company was born out of your own resiliency after you lost your daughter Kate 5 years ago. Your story has helped many people navigate their own difficult journeys, and in turn, you have indicated that hearing your customers stories has helped you. I love that facilitating story sharing is one of the purposes behind this company—what’s something that you learned through the journey of building this warrior community?

I have learned that just about everybody has a story of adversity or struggle, whether we know it or not. I have also learned about the incredible power of story. When we share our stories, we have the capacity to help someone else heal. I have also realized that so many people have taken their adverse experiences and have done incredible things with them. I am amazed at what people have selflessly done to help others and perhaps heal themselves at the same time. 

Warrior Label is committed to giving 10% of your profits to charities that help people who are going through adversity. You change charities twice a year, which is really cool! Could you tell me about a few of the charities you’re supporting this year?

As I started Warrior Label less than a year ago, I've only had the privilege to support two charities thus far. Our first was Kids Cancer Care, which was started by a woman by the name of Christine McIver’s who lost her son Derek to cancer..The charity that we are currently supporting is The Pregnancy and Infant Loss Centre, which is very near and dear to my heart. This centre was started by Aditi Loveridge in an effort to connect individuals who have experienced pregnancy and infant loss to comprehensive and inclusive supports, including a peer mentorship program, at or below cost holistic therapies including massage, yoga and counselling, a 24/7 support line, etc. 

Do you have any advice for people who are struggling to feel like warriors as they go through hardship? What should they do if they want to become part of your community and speak with fellow warriors?

Yes! And that would be that you don't have to feel like a warrior; you don't have to feel strong all the time. Rather, I would recommend that you allow yourself to feel everything. I did not start out on this journey feeling like a warrior at all. I was angry, I was incredibly sad, and I was resentful for having lost Kate. I was not a wonderful human in the early stages, but that changed over time as I worked through what I needed to work through. As I worked through my journey, I eventually felt stronger (it took about 3 years) and I can finally say I feel like a warrior (most days, that is).  I would also recommend trying to find people with similar stories - those people who are your "tribe". Those people will just get it and get you. They will become a lifeline.

If anyone wants to become part of our community, simply give us a follow. I encourage people to look through our feed and read the stories of other warriors. Or, if you are struggling to find other examples of people who have experienced similar situations - other warriors, please direct message me. I can find these people or organizations representing these people and put you in contact with them.

 Your shirts are so lovely! Most of the designs are quite minimalistic which I think adds to their power. Do you create the designs on your clothing? What is that process like?

Thank you so much! I've basically collected words or quotes that helped me through my journey or that resonated with me along the way and I've stored them in a book. As I think about these words or quotes, images come to mind that reflect the meaning of them to me and I either do a quick sketch and take it to a graphic designer or I go to the graphic designer and say "this is what I am thinking of" and then we work through it. I've worked with 3 graphic designers so far and would love to give them credit: @knapcreative, @little.bee.designs, & @brooketwildale. 

It is important to me that the designs are simple, timeless and meaningful. For example, the "Keep Going" and "You've got this" designs are small and cursive and serve as a gentle reminder when you look at them to just keep putting one foot in front of the other and then the "Still Standing." is bigger and bolder and has a tree rooted in it, as a almost a stamp or badge of honour that says "Yeah, after everything I have been through, I am still standing - period!".

What is your dream for Warrior Label? How do you see yourself improving and/or expanding in the next 5 years?

My dream is to grow the business into a true social enterprise. At this point I give back 10% to non-profit, but I would like to evolve to something much bigger and much more impactful. One idea that keeps calling me is to employ a team of real life examples of warriors; an example might be hiring immigrants or refugees in various skill sets who are having trouble finding work in Canada in their field, or employing people who have escaped domestic violence and are starting all over. There are so many examples of companies doing incredible things for the world and I hope one day to be amongst them. 

What is a valuable piece of wisdom or advice that has helped you get where you are today?

Hmmmm, that is a great question. Along the way a quote that has resonated with me is "Whether you think you can or whether you think you can't, you're right." (by Henry Ford). Typically, if I have wanted to do something or make a change, I just go after it. I don't usually let fear or self-doubt hold me back. I try to trust in myself and the universe as much as possible...

Find her at: https://warriorlabel.com/

YYC Feature: Flora Fromage

Janice Buckingham’s plant-based cheese products are the perfect ‘handcrafted indulgence’

She started Flora Fromage to offer cheese lovers a healthy, local, vegan option, and has successfully shaped her brand into delicious, artisanal perfection. Janice Buckingham’s plant-based cheese is ‘grown from the earth’ and fermented right here in Calgary! Smokey Jalapeno. Truffle Black Pepper. Cranberry Sage. Flora Fromage’s flavours are sure to leave you drooling— it’s ethical consumption that hits the spot every-time. (Also, if you’re looking for a unique, fun quarantine activity, try making your own cheese with their vegan cheese making kits!) Through Flora Fromage, Buckingham gives back to our community in a way that’s both generous and personal—every month she picks at least one recipient, and delivers free plant based meals to them and their family. But she spreads positivity in more ways than one. As a business women with a platform, she speaks out and shares content that empowers other women, as well as advocates for social change. Values and actions aligned, Buckingham is an inspiration to fellow female entrepreneurs looking to become ethical business leaders. Flora Fromage is beautiful case study in how to build a company centred around eco-minded morals, community and connection!

First, congrats on all your success! Your cheese is plant based! What factors have influenced your decision to produce a vegan product?

“I knew I wanted to create a product with a small footprint that checked off a lot of dietary boxes so it would be something many people can enjoy. There is an abundance of dairy based cheeses to choose from at the grocery store but very few dairy free options that actually taste delicious. A lot of people, myself included, are seeking out more plant based alternatives for their favorite foods and cheese is one of the hardest yet most desired products to reinvent. Our cheese is dairy free, soy free, and gluten free making it more accessible to those with allergies or those looking to minimize their animal product consumption. I'm not vegan but putting a product out in the world that is, is important to me because that's the direction I believe the world is going and I want to do my part in making a more sustainable, healthy, and ethical buying option.”

Flora Fromage gives back by delivering plant-based meals to those in need! Can you tell us a bit more about your awesome initiative Fed by Flora? What inspired you to start this give back program?

“Whenever a friend of mine has a new baby or is going through a tough time for any reason, I like to cook them an array of nourishing plant based meals to help take some burden off their plate. It's naturally the first thing I think of to help and it brings me a sense of pride to feed people, especially mamas! So I decided to officially establish Fed by Flora as an extension of our brand where people can nominate themselves or someone in need to receive healthy + tasty meals free of charge. I believe everyone has something to give and for me, that's the joy of food.”

You have ‘make-cheese at home’ kits, a great activity for people who want to try something new! For people who are curious, what kind of effort and time goes into making cheese from your own house?

“Our cheese kits are incredibly simple yet fun! We supply 2 plain cheese bases (to take this long tricky process of fermentation off of you) and you get to pick your custom flavors to add in. From there you watch a quick instructional video showing how to shape, package, and design a label for the cheeses all while dancing to a curated Spotify playlist.”

“I decided if I was going to put something out in the world... a product or service... that it must be helpful rather than hurtful, or what's the point?”

 Do have tons of amazing flavours! Do you have a personal favourite? What would you say is your most popular product? 

“My personal favorite is Smokey Jalapeno and was the very first flavor I developed just out of my personal cravings! Our best sellers do fluctuate but I think Truffle Black Pepper holds the number 1 spot the most. Must love truffle! But those that do....really really do. It's a luxurious flavor combo fit for true epicureans.”

On your Instagram, you’re a big advocate for conscious consumerism, and shoppers voting with their dollars! You also seem to put heavy emphasis on climate justice— at what point in your life did you start becoming eco-minded? Was this something you were passionate about from a young age or did you have revelations later in life? 

“It wasn't until I was in my early twenties- went I started practicing yoga and meditation (also known as my spiritual awakening)- that I started to pay more attention to the impact my choices have on the world around me. Around this time I also started to take in alot of info about climate change and just how dire our situation will be if we don't make changes. I know how rough that sounds, but it's not something I sugar coat because I believe what the scientific community is telling us. I decided if I was going to put something out in the world... a product or service... that it must be helpful rather than hurtful, or what's the point? 

Of course I'm not flawless in my personal buying options because there is a lag in eco education vs change for the system as a whole, but I try my best. I'm fond of the concept: We don't need a few people practicing (zero waste, veganism, social justice) perfectly, but a million people practicing (insert cause) imperfectly.”

 What influenced your decision to become an entrepreneur? Is Flora Fromage your first business?

“It must be how I'm wired! I knew my career path needed to be autonomous, creative, and allow for me to make my own minimalist schedule. I always get ideas for businesses and love the branding process. Before Flora Fromage I freelanced as a face painter, blogger, and caterer but this is definitely my most legitimate business, without a doubt! Meaning- it's actually a functioning successful venture that profits and isn't just fun and games like some of the things I've done in the past. I'm an ideas woman that likes to dabble but this is the longest I've followed through, have learned the most, taken the most risks, and reaped the most rewards.”

In what ways do you see Flora Fromage expanding or improving over the next 5 years?

“Not only are we expanding our product line, but we are in the planning stages of opening a daytime cafe and storefront. I would love to continue building a team of diverse women to elevate our brand even further with their contributions in: marketing, finance, events, and more. Our 5 year plan also includes expanding distribution to retailers in our neighboring provinces.”

  What a valuable quote or piece of wisdom that has helped you get you where you are?

“Thinking like the woman I want to become and always tuning into my higher self to guide my choices. The woman I want to become/am becoming is a confident business woman without fear of the future, who does public speaking (a huge challenge for me honestly), has a balanced life, and knows success will follow when she's in alignment with her calling. It's a never ending process and sometimes I lose touch, but coming back to this foundation of bravery keeps things moving forward. Your future self will thank you. What's the alternative? If you don't jump off the cliff you'll never know how beautiful the water feels below. Everything is figure-outable. If they did it, so can I.”

Find her at: https://www.florafromage.com/

YYC Feature: BEELEAF

Courtney, Karen and Sheryl’s accessories are ‘crafted with purpose’ in Alberta

They’re a mother, daughter & mother-in-law dream team that designed a business with important values in mind! Beefleaf is everything that an ethical consumer looks for. Cruelty Free. Sustainable. Homegrown. They offer beautiful products for little ones and their families, all of which are handmade in Calgary! In fact, all their fabrics are sourced locally, and at least 90% of their materials come from Canadian suppliers and small businesses! These fabrics are vegan and made of natural and renewable fibres (cotton, flax, and bamboo and/or recycled materials), so you can be confident that any Beeleaf product you buy is good for animals, and good for the earth.

Courtney is a serial entrepreneur with a passion for advocating against animal cruelty, Karen is a proud mom and grandma, as well as the organizational brains behind the operation, and Sheryl is both a grandma and sewer extrodinaire! Each are committed to providing mindful consumers with a variety of quality made products including bibs, napkins, ring slings, burp clothes and scrunchies. If you’re looking to shop products aligned with a socially conscious lifestyle, look no further than the compassionate company these three women have created.

Courtney, I loved reading about your first entrepreneurial efforts in grade 3 selling crab apples! Did you learn anything back during your crab apple selling experience that stuck with you?

 I learned that starting and running any business, no matter how big or small, is hard work! My sister and I would spend time picking the best apples off our tree and set up a nice little display at the bottom of our driveway. Then, we would wait for people to walk past. Surprisingly, we had several customers who were willing to purchase an apple or two! But we also sat outside for hours just waiting. Now, with Beeleaf, we are a bit more organized and try to make better use of our time! 

 90% of your materials are from Canadian suppliers and small businesses! At what point in your company’s history and why did you make the decision to commit to sourcing the majority of your supplies locally? Was this something you did from the very beginning or was it a decision made at a later time?

 From the beginning we knew we wanted to focus on our environmental impact, and limiting the distance our supplies had to travel to get to us was part of that mandate. Canadian companies and small businesses are doing great things, so we are going to support them as much as we can. It’s not always easy to find the exact items we need, and we’ve had to forgo ordering from some businesses because their values don’t align with ours, but we’ve found some awesome Canadian businesses to partner with and developed excellent relationships thus far.

Karen, besides getting to work with your daughter, what’s your favourite part about running Beeleaf?

 Beeleaf reflects our commitment to being environmentally-friendly and supporting local businesses, which aligns with my personal beliefs. We really stand behind what we claim, and I’m proud to be part of this company!

“If you start to look into animal testing, it’s alarming how many products we use on a day-to-day basis that are tested on animals”

You are committed to avoiding causing any harm to animals in the creation of your products. Courtney, you’re passionate about ending animal testing worldwide—if you could educate consumers with maybe 2-3 facts about the realities of animal testing, what would you say?

If you start to look into animal testing, it’s alarming how many products we use on a day-to-day basis that are tested on animals. Unfortunately, animal testing is still required by law in China; therefore, any products that are sold in China are likely to be tested on animals. I have made a personal decision to, whenever possible, not buy from any companies that sell in China or who are unclear in their policies and stance on animal testing. We want to make sure that Beeleaf is always transparent and that our customers know we are committed to remaining cruelty-free and vegan.

Sheryl, you've been called a 'sewing master'! I imagine that comes with it's challenges, but it also must be fulfilling to make something start to finish - what is the most rewarding aspect of working as a Beeleaf team member?

 I think the title “sewing master” comes automatically after 50 years of sewing! The only challenge I don’t like is when my overlock machine comes unthreaded and I have difficulty getting it going again. The challenge I really enjoy is coming up with ways to use all our leftover material. I am so happy the linen napkins made from the remaining fabric from making the ring slings have become so popular. I cared for babies my entire nursing career and love all shapes and sizes of the little beings. So, now getting an opportunity to clothe them and make their mothers happy is a great way to keep busy.

You have a wide variety of beautiful products made from natural & renewable materials, including ring slings, smock bibs and burp clothes. What would you say is your best seller? Do you have a personal favourite product?

 We started making our reusable napkins as a way to use up the fabric leftover from making our ring slings, and our customers have gone nuts for them! We sell piles of reusable napkins, which makes us very happy. We love knowing that less paper is being consumed when we sell a set. We regularly sell out of napkins, and our last restock of Ocean didn’t even made it on to our website!

 Courtney’s favourite product: It’s tough to choose, but probably our ring slings. I love helping new parents learn how to use the slings and showing them how easy and fast it can be to get their baby snuggled up inside. It’s such an amazing feeling to see parents growing their bond with their child while using one of our slings.

 Karen’s favourite product: Our smock bibs!

 Sheryl’s favourite product: My favourite items are the smock bibs. The fabrics we use are beautiful and fun. Courtney gave me the idea for them when she loved using smock bibs for her son, William. I, like Karen, have saved remnants of material over my many years of sewing and was happy to put together different colours, patterns, and even textures of fabric to make these awesome little bibs.  They are truly a labour of love for me.

Do you have a ‘favourite failure’ in your entrepreneurial journey/ did you ever face an obstacle that was a blessing in disguise?

 We’ve only been operating for a year and a half, but, like many other businesses, the past few months have been challenging. We had four markets scheduled for March and April, and we were previously doing most of our sales at markets. It’s nice to be able to have an in-person chat with a customer and explain what we’re all about and show customers how to wear our ring slings. We have had to invest more in our online content, such as creating ring sling tutorials, and have created some fun and different sales like the virtual market we hosted in April and our Surprise Scrunchie Sale which has quickly become a customer-favourite.

Do you have any goals for Beeleaf over the next 5 years? In what ways do you see your business improving?

 Our goal is to continue evolving and growing our community, and reaching new customers who are looking for products that are sustainable and environmentally-focused. It’s amazing to be able to connect with our repeat and loyal customers, and we hope to be able to provide them with products they love for many years to come!

 What is a valuable piece of wisdom that has helped get you where you are today?

 Karen: I have an extensive retail background and honesty has never let me down!

 Courtney: Working hard and embracing change are two things that I try to put into practice with everything I do.


Find them at:

https://mybeeleaf.ca/

YYC Feature: THE GREEN GIRAFFE

Sea Ramanat’s brand is built on compassion

Sea Ramanat believes in kid’s clothes that are compassionate! Her company, The Green Giraffe, offers home and clothing products made by artisans in Sierra Leone, West Africa. Ramanat is passionate about ensuring that artisans have dignified working conditions and are compensated fairly for their creations. The Green Giraffe’s mission is to empower artisans to become economically self-sufficient but Ramanat believes compassion shouldn’t stop with humans; we should extend the same empathy and respect to earth and animals. The Green Giraffe aims to minimize their environmental footprint by using up-cycled fabrics that would have otherwise gone to waste. They have also partnered with an animal welfare society called SLAWS, who promote the humane treatment of animals in Sierra Leone! Ramanat has big dreams for her company and wants to see her products in stores across North America. She’s a pro at adapting to life’s unexpected twists and turns, and COVID-19 won’t slow her down—Ramanat is just getting started!

When did you launch The Green Giraffe and what was the vision behind it?

 I launched The Green Giraffe in 2010 and my original vision was to have a boutique retail and online shop offering unique, high-quality, eco-friendly kids products.

What is your connection to Freetown, Sierra Leone? Why did you start working with artisans in this location specifically?

 My connection to Freetown goes back to 2011. My husband, then boyfriend, had been working in the region for some time and would regularly fly between Canada and West Africa. I would try to visit as often as I could. Fast forward to 2017, we are married with 3 young kids and we decided to relocate to Freetown as a family so that we could reduce our time apart. What initially caught my attention was the array of fabrics and range of work done by local tailors and weavers in Freetown which inspired me to find a way to integrate this with The Green Giraffe.  

“I am a big advocate of fair trade and working with local artisans creating these products has been a natural evolution of The Green Giraffe since being a socially responsible company has always been a part of our framework.”

 In what ways does The Green Giraffe empower artisans? That is, what impact will consumers make by choosing to shop your products?

I am a big advocate of fair trade and working with local artisans creating these products has been a natural evolution of The Green Giraffe since being a socially responsible company has always been a part of our framework.

Our products not only provide the artisans a steady stream of work at above market wages in good working conditions, but they are also broadening their skillset by applying methods and techniques which are new to them while working on garments they are less familiar with. Locally sourced materials and local artisans means that each product we sell provides a valuable contribution to the supply chain.

The Green Giraffe is dedicated to giving back! I would love to hear a little more about your partnerships with the Sierra Leone Animal Welfare Society (SLAWS). Why were you passionate about this organization specifically, and how do you support them?

I have always been an animal lover, it is something that has been engrained in me and passed down to me through my family. With Sierra Leone having one of the highest stray dog populations in Africa and my seeing first-hand the conditions they have to endure, I knew that I had to act.

 SLAWS was started in 1988 by Dr. Gudush Jalloh, who is one of the only vets in Sierra Leone. With very limited resources SLAWS does incredibly important work through TVSR (trap, vaccinate, sterilize, release) events, veterinary services, and community outreach programs which cover rabies awareness and the humane treatment of animals.

The Green Giraffe has a ‘Jogs for Dogs’ program where a portion of proceeds from kids’ jogger sales goes to SLAWS. I work closely with SLAWS on a regular basis by helping plan and execute TVSR events, fundraising, facilitating sponsorships, and managing their online presence.

It’s awesome that your Instagram shows the faces and tells the stories of the artisans that make your products! How do you develop and maintain relationships with these individual artisans? Are you travelling frequently to Freetown Sierra Leone, or are you able to keep the contact through online communication with on the ground partners?

Social media has been a great platform to help illustrate their artistry and offer a glimpse into their way of life, I feel it is very important to showcase the incredible talent and community that is behind our products this helps bridge a connection between the artisan who made this product and the person purchasing it.

As a family we spend the majority of our time in Sierra Leone making our way back to Canada a few times throughout the year. My spending so much time on the ground allows me to build solid relationships with my incredible artisan-partners and we have figured out how to stay in touch and work effectively while I’m back in Canada.

You have a variety of beautiful handmade products including scrunchies, aprons, throw pillows, children’s clothing. How do decide which type of products to feature in your store? Is it ever a challenge to find the balance between supporting traditional African craftsmanship, and accommodating to western demand for particular products, or do you find these things align quite well?

 My handmade products all began with joggers for kids and once I started making them, my inspirations have been endless! We are continuously trying out new products and designs and once we find something we think works, we hone in and try to perfect it. 

 I actually find that the merging of the two worlds is half the excitement behind the creative process and that each compliments the other quite well in my products. Taking items you’d commonly find in the west and adding an authentic African flare and craftmanship makes for unique products you don’t typically see on the shelves.

It’s great that some of your products are upcycled from discarded clothing & scrap fabrics! You also joined the Eco Packaging Alliance! Could you explain what this means, and why you felt it was important for your company to become part of this alliance?

 Promoting eco-friendly practices and ethical business has always been core to The Green Giraffe. I love what the Eco Packaging Alliance is doing and given that we ship the majority of the products we sell, joining the alliance makes for a great fit.

 The artisans I work with are so resourceful and creative. Items like sweaters donated from North America are unravelled and turned in to cloth that we use in some of our products. These threads end up having a long life and they truly do go full circle!

What is your dream for The Green Giraffe? How do you see yourself improving and/or expanding in the next 5 years?

I would love to have my products in shops all over North America and beyond. This would mean my continuing to build on my product line and production capacity through sustainable and responsible practices which uphold the core values on which I built my brand. More production will amplify the impact we can have on the environment and in developing communities.

 What is a valuable piece of wisdom or lesson that has helped you get where you are today?

As funny as it sounds, I think I would point to the motto of the Marine Corps: “Adapt, Improvise and Overcome”! You never know what might be thrown at you and being able to react and make the most of every situation has been crucial for me.

Moving to West Africa was definitely not part of my original business plan and I wasn’t sure how or even if I would be able to continue with my business. As it turns out, being in this new environment kickstarted my designing and creating which is what I always wanted to do. Similarly, when the pandemic took the world by storm, I wasn’t sure how I would continue to operate but we setup a remote working arrangement and began making much-needed facemasks with unused materials.

Find her at:

https://www.thegreengiraffe.ca/ 

YYC Feature: CHRONICLE COFFEE

Karl and Phil Ward’s coffee is ‘picked by hand & roasted with passion’

Phil and Karl are a father & son team that share a love for high quality, ethically sourced coffee. Chronicle Coffee Roasters is a small batch roaster that sources only speciality coffee beans through direct trade with farmers located in Colombia, Guatemala, Mexico and Ethiopia. The duo behind the company exude enthusiasm, and their vitality is sure to get anyone excited about coffee!  Phil & Karl’s attention to detail underscores their passion for their craft: there are an abundant array of factors that Chronicle is exceptionally attentive to including ‘micro-climates of growing regions, fruit varietals, soil types, and processing style’. But part of what sets them apart beyond their high energy commitment to quality, is their commitment to giving back. Chronicle Coffee supports 4 key charities, one of them being Food 4 Farmers, an organization which partners with coffee farmers throughout Latin America to create thriving food hubs and help farmers’ diversify their income. What is clear is that Phil & Karl are right in indicating that Chronicle is ‘not just coffee’— it’s a brand built on community values, relationship building and a dedication to craftsmanship.

I think it’s awesome that you’re a father & son unit! Is this your first business together, and why coffee? and where did your passion for the craft come from?

This is our first business together, however I have worked with Phil on previous jobs and projects. My passion for coffee really started in sourcing the best ethical coffee I can find. Focusing on a few main regions. Colombia, Guatemala, Mexico, Ethiopia. My passion started from looking at coffee like wine. Many different tasting notes, regions, elevations, soil types, bean types. As I got to understand the science this led to a passion. I started with a 2.5kg Roaster, then a 25kg Roaster, and as well now we have a 50kg Roaster. Currently three different roasters make up our portfolio.

My passion started from looking at coffee like wine. Many different tasting notes, regions, elevations, soil types, bean types. As I got to understand the science this led to a passion.

Your website indicates that Chronicle Coffee Roasters believes in giving back! In what way do you give back to farmers? What do you do in order to build meaningful relationships with these farmers?

We give back to farmers all across the world. Our four based regions are Colombia, Guatemala, Mexico, Ethiopia. We give back to four charities in each of these regions. The charities we support are Food for Farmers, Ground for Health, Pueblo a Pueblo and Coffee-lands. These organizations help support women’s health, feeding farmers and developing education.

Can you explain exactly what ‘direct trade’ means in your industry? How do you distinguish between direct trade and fair trade in the coffee business?

Direct trade is a very interesting term in the coffee world, this is due to the word being used ‘lightly’. What direct trade means to us is sourcing a coffee bean from a specific co-operative (Group of Farmers). We always make sure we are using specialty coffee. Often Q-Graded (Quality grade) 86+ Points. In the world of coffee anything above 80 is specialty.

You’re passionate about small batch roasting because it allows for meticulous monitoring and quality control during roasting! What is involved in this monitoring procedure? Do you enjoy this part of the process?

Small batch roasting is the essence of quality control, this is due to the fact that you can have much more control over the roast. What is meant by control is monitoring the development stage on coffee. Roasting mainly on our 25kg roaster this is 10% the size of some of the larger roasters (280kg+). As coffee roast it develops, the most important development time is after the first crack. First crack is the early stages of a light roast. This development time can shape the body and acidity of the coffee.

 Our coffees are third wave embracing the light and bright, however we do have some medium and dark roasts to give our coffee lovers all options.  

The term ‘speciality coffee’ sounds great! But what does it actually mean, for consumers who might not know?

 We always make sure we are using specialty coffee and often organic offerings. Often Q-Graded (Quality grade) 86+ Points. In the world of coffee anything above 80 is specialty. Anything under 80 is considered conventional coffee. Some may mix a conventional with a specialty coffee. We can proudly say we 100% use specialty coffee.

What is your hope for Chronicle Coffee Roasters in the next 5 years?

 We are super excited to announce that we are expanding. We are moving into the USA as we have had requests down there. Our home will always be Calgary. But we are supporting our coffee lovers across Canada and soon the USA.

What is a valuable piece of advice or wisdom that has helped you get you where you are?

 Never give up. Keep pushing. The life of an entrepreneur never stops. Keep beating goals and pushing further. At Chronicle we are committed to the success of our partners. Helping them succeed makes us succeed. We are in this together is the approach we share with our café partners.

Find them at:

https://chroniclecoffee.ca/

Feature: AFTER THE RAIN YYC

Nicole Kushniryk creates natural (and adorable!) products for eco-friendly, toxin-free living

 She’s creative, she’s conscious and she wants to empower others to lead a healthy, happy lifestyle! Though Nicole Kushniryk didn’t intentionally set out to become an entrepreneur, her artistic talents and passion for natural products eventually led her to create After The Rain YYC.  As a former naturopathic doctor, Nicole realized that her patients benefited from making the switch to all natural, toxin free dryer balls and felted soaps. When she began making these products for her patients, the demand became so overwhelming that it became her full-time career.  Her products are not only good for you and good for the earth, they’re also sure to leave a smile on your face! (Who doesn’t want to see a grinning panda bear staring back at them as they do their laundry?!). Nicole’s hard work creating purposeful products has paid off— her all natural felted soaps have been nominated for the 2020 Made in Alberta Awards under the “Craft” category!

We’re also inspired that Kushniryk uses her business platform as a way to give back, donating a portion of her revenue to Kids Cancer Care Foundation of Alberta. It’s just part of what makes Nicole’s mission to support health, environment and wellness in the Calgary community and beyond, nothing short of inspirational!

You’re a former Naturopathic Doctor!  Was there part of that knew you had an entrepreneurial spirit even before ‘After The Rain’ became your full time career, or was it an unexpected life transition for you to start this business?

 My original career as a Naturopathic Doctor was centered on empowering people to live a healthy lifestyle. Then after having my son and becoming even more consumed with keeping toxins out of our home as well as being conscious of our environmental impact, I turned my love of being creative into a small biz hoping to help other families to have access to non-toxic and earth friendly products, that we use and love in our own home. I never really saw myself as an entrepreneur, I just followed my passion and it led me in this direction.

 “I never really saw myself as an entrepreneur, I just followed my passion and it led me in this direction.”

Your felted dryer balls are toxin free (with the cutest designs on them!). What do you wish that most people knew about most regular dryer sheets? Why make the switch?

 Why make the switch from dryer sheets/ fabric softener to natural wool dryer balls? Dryer sheets & fabric softeners often contain harmful chemicals and heavy fragrances. These have potential to cause respiratory and nervous system problems and may even be carcinogenic. These methods of eliminating static on your clothing are obtained by leaving a residue on your clothing, heat from the dryer can release some of these harmful chemicals into the home and surrounding environment. Health effects potentially related to the use of these products may include CNS disorders, headaches, nausea, dizziness, irritation to skin and the respiratory tract, and potentially ay cause certain cancers.

 Using all natural wool dryer balls help to eliminate the toxins found in these other products. They also have the benefit of reducing your drying time, which helps the home to reduce electricity consumption. They help to reduce static in natural fiber clothing as well. I like to add ¼-1/2 cup of white vinegar to my rinse, to help soften my clothes. And if you really miss a clean “smell” on your clothes, you can add a few drops of your favourite essential oils to the dryer balls, or use an essential oil based, natural linen spray on your sheets & towels after they come out of the dryer.

After they are ready to be replaced, your wool dryer balls can be used as pet toys, add some essential oils to them and use them in your closet or drawers as natural fresheners, or they are fully compostable.

 ATR gives a portion of their revenue to the Kids Cancer Care organization. Why is this organization, in particular, near to your heart?

Thank you so much for asking me about this. From the inception of ATR I knew that I wanted to give back the community that supports us. There are so many worthy causes that we'd love to be a part of but have found one that is especially near and dear to our hearts. Having a company mission to support health and wellness, and having different forms of cancer touch many members of our friends and family, plus having a young son of my own, I was drawn to the initiative of this wonderful organization.

The Kids Cancer Care Foundation of Alberta has programs that are uniquely designed to meet the needs of the whole family at each stage of the cancer journey, from diagnosis through treatment and beyond. This amazing foundation helps Alberta children and families by providing funding and programs in these key areas: Camp and Outreach, Research and Hospital, Education Support and Scholarship Programs.

As an effort to do more, as of March 1, 2019 I have been donating a portion of our profits to this wonderful organization who are dedicated to helping young people and their families affected by cancer, mind, body & spirit.

 Congratulations on being nominated for a Made in Alberta Award for your all-natural felted soap!  What exactly does it mean for a soap to be ‘all natural’ for people who may not know? What kind of things are not in your soap that might be in factory manufactured soaps, and why should people care?

 Our handmade soaps are made only from plant based skin loving oils like olive, coconut, avocado, sunflower oils & Shea Butter that are rich in vitamins, and antioxidants. We use botanicals and natural clays for their benefits to your skin as well as to add a little color, and they are only scented with quality essential oils. We also have other natural additives like aloe and coconut oils, or local ingredients from some of our favourite companies- Kombucha – from True Buch Kombucha & Hibiscus Matcha tea from TotaliTea Tea boutique, both local makers here in Calgary, AB. Handmade soaps also contain glycerine as a product of the saponification process, glycerine is a wonderful humectant which naturally draws moisture from the environment to help with hydrating your skin.

 It is important to label read, especially in products we are going to use on our bodies. Commercial soaps often contain parabens (act as a chemical preservative to extend shelf life), petrochemicals made from petroleum, phthalates  known to be linked to several cancers, synthetic fragrances linked to allergies, skin sensitivities and may lead to hormone issues. Artificial color’s can also be linked to skin issues.

 You have a lot of different products: soap, dryer balls, gemstones, bracelets, etc. What would you say is your most popular item? 

Our most popular item is the character dryer balls, followed closely by our wool felted soaps and shampoo & conditioner bars.

You’re expanding your low waste and plastic free product line, which is awesome! How else do you see ATR improving or expanding over the next 5 years? 

We hope to continue to develop the low waste, plastic free products keeping them healthy and accessible to all families. We would love to expand into more stores across Canada and the U.S.

 What a valuable quote or piece of wisdom that has helped you get you where you are?

 The quote that has helped me get to where I am today is: “May your life be filled with I’m so happy I did rather than I wish I would have” Jenny Paul (@livelongandhustle).

 Life is too short not to just go for what you are passionate about. Do not give up, because the sailing will not always be smooth, but if you are your authentic self, I believe that will prevail.

Find her at:

https://www.shopatr.ca/

YYC Feature: HARPER RIDLEY

Whitney Dawson’s products signal positive change, for both ‘humanity and nature’

She’s a mom on a mission, a dedicated school teacher, and a successful businesswoman helping the planet! Whitney Dawson created her company Harper Ridley to help consumers to make small changes that are good for our earth! Her passion is pervasive, and her impact is laudable. Products like her gorgeous reusable snack bags replace traditional plastic or ziplock bags, so that households can reduce their footprint. In addition to making a positive environmental impact, Whitney is also committed to making a social impact. For every sale of her adorable zero waste bows, she donates $1 towards supporting healthy lunches for students who would otherwise go hungry through Brown Bagging 4 Calgary Kids— as a teacher, this cause is near and dear to her heart!  Her products’ aesthetic is light & pretty, like a spring day! Helping the planet never looked so good. It was lovely to talk to Whitney about Harpey Ridley: a company clearly built on kindness and compassion! 

It’s awesome that you founded Harper Ridley with a focus on making a positive environmental and societal impact! What past experiences and/or current values of yours guided this decision?

The biggest reason for this decision was that since becoming a parent, I saw so much waste and excess.  When creating Harper Ridley, I wanted to make sure I was supporting families and individuals to reduce their environmental footprint, not adding to it!  One of my favourite products is our reusable snack bags.  Every member of our family uses the bags daily and I am so proud at the amount of ziplock bags we have kept out of the landfill!  From ensuring our products are eco friendly, to using compostable mailers, I am committed to reducing environmental impacts.

Why is it important for you to use fabric that is GOTS Organic certified? Why should consumers care whether or not fabric is organic?

Sourcing Global Organic Textile Standard (GOTS) has proven to be a bit challenging.  I have been able to find some beautiful fabrics that are both organic and fit my aesthetic.  However, I did have to shift to include natural fibres such as linen.  The biggest reason I wanted to include organics into my company is to further decrease the environmental impacts.  Not to mention they are buttery soft and so lovely to the touch!

Do you source any of your materials locally?

Yes, I am able to purchase some of our fabric right from Rick Rack Textiles in Inglewood.  It is always preferable to shop local!  Although not local, I do source material from Sara at Daily Like Canada in Vancouver.  She has a wonderful selection of organics and her linen fabrics are extremely high quality.  I am so lucky to have found her shop!

We love your zero-waste bows! Where did you get the idea to start creating these?

I started creating the bows when I realized that I had quite a bit of scraps, but they were too small to repurpose into much.  I only make the bows of the materials I have on hand and rather than composting the material, I am able to create bows and donate to a local charity, which is one of my proudest points of my company.  

Without hesitation, I knew I wanted to contribute since one of the biggest hopes I have for Harper Ridley is that we always find ways to give back, both locally and abroad. 

It’s awesome to see that Harper Ridley Homemade Goods donates $1 from the sale of every bow to “Brown Bagging 4 Calgary Kids”. What made you passionate about supporting this particular organization?

When I started Harper Ridley, it was always my intention to create products that gave back to the community.  I am a teacher (currently on leave) and have worked in some challenging areas of the city.  My students would rely heavily on school programs that provided healthy snacks and food.  When I was deciding which organization to support, it seemed like a natural fit.  Even through the COVID-19 pandemic, Brown Bagging 4 Calgary Kids has created a response fund to ensure kids are still receiving support, despite the circumstances.  Recently, I began to make non-medical masks and was able to donate $150 from the sale of these masks to BB4CK!  

Harper Ridley also raised money for the countless wildlife affected by the Australian wildfires—why did you make the decision to help with this cause?

This collaboration came to be because of the director and teacher, Shauna Gross from  Painted Wombat Fine Arts Preschool.  Shauna spent the holidays in Australia with her family and brought back a variety of fabrics.  During her vacation, the wild fires had escalated rapidly and she experienced firsthand the need, developing both from a social perspective and an environmental.  Shauna had the wonderful idea to raise money for the countless wildlife affected. She approached me to see if we could make and sell our snack bags with the Australian sourced fabric.  Without hesitation, I knew I wanted to contribute since one of the biggest hopes I have for Harper Ridley is that we always find ways to give back, both locally and abroad.  Shauna and Painted Wombat Fine Arts Preschool donated all the materials (fabric, zippers, etc) and we were able to make $454.00 to send to WIRES. 

I have a blog post about this collaboration with Painted Wombat Preschool, which can be found at https://harperridley.com/blogs/on-the-blog/painted-wombat-harper-ridley-collaboration. 

What is your dream for Harper Ridley over the next five years (ie: in what ways do you see your business improving or expanding?)

Currently, I am taking it day by day, especially considering the circumstances caused by the global pandemic.  However, my biggest dream is that more consumers find value in locally owned, ethically sourced businesses.  I think we have been given an opportunity to rethink our values and I believe consumers are making the shift to local and ethical practices.

What is your favourite quote or piece of advice? 

A quote that I read recently that really has stuck with me is from Sonya Renee Taylor, “ We will not go back to normal.  Normal never was.  Our pre-corona existence was not normal other than we normalized greed, inequality, exhaustion, depletion, extraction, disconnection, confusion, rage, hoarding, hate and lack.  We should not long to return, my friends.  We are being given the opportunity to stitch a new garment.  One that fits all of humanity and nature.”

Find her:

@harperridley

https://harperridley.com/

YYC Feature: SUNTREE SOAPS

Kathy Stillie’s soaps are ‘kind to your skin and kind to the environment’

Vegan, earth-friendly & plant powered? There’s no better kind of soap product to nourish your body with! When Kathy Stillie’s son began developing skin irritation at a young age, she decided to create pure, artisan crafted natural soap products that are not only beneficial to our skin, but also minimize our impact on mother earth. You won’t find any toxic or animal product in her soaps. Each natural ingredient is thoughtfully chosen—even the aesthetically stunning looks of her soaps is achieved with natural-based plant colours! The signature rocky mountain peek that Stillie creates on her soaps reflects the origins of its creation, but the mountains are also a wonderful representation of Suntree Soaps as a brand: bold, beautiful and pure.

Is Suntree Soaps your first business or are you a serial entrepreneur?

“Yes, Suntree Soaps is my first business.  I have always loved the creativity that it has allowed me over the years.”

Why did you decide to use only earth-friendly and plant powered ingredients for your products? Your soap making journey started in 2001 but at what age or time in your life did you start becoming passionate about all-natural products? Did this revelation come later in life or were you raised with these values?

“I decided to only use earth friendly & plant powered ingredients because that has always been the type of products that I would buy for myself and my family.  I wanted the ingredients to be simple, natural and skin loving, not filled with unnecessary chemicals, toxins and fragrance oils. I guess I really started to pay more attention to ingredients when I had my children. My son developed eczema at a very young age and I felt the need to create my own natural products for him. I wanted to create a natural soap using mild butters, oils and essential oils. I wanted to control the ingredients to ensure that the soap was beneficial and not harmful to his delicate skin. Everything grew from there.”

I only use natural & plant-based colours such as spinach powder, alfalfa powder, turmeric, clays etc. Anytime you introduce an artificial colour or synthetic ingredient you run the risk of skin irritation.

The colours in your products are beautiful-- amazing that this can really be achieved with only natural plant-based colouring!  What’s something that you wished more consumers knew about the consequences of using soaps with artificial colours and fragrances?

“Thank you! Yes, I only use natural & plant-based colours such as spinach powder, alfalfa powder, turmeric, clays etc. Anytime you introduce an artificial colour or synthetic ingredient you run the risk of skin irritation. Especially in the mass produced commercial products where all kinds of nasties are added. They can leave your skin dry and irritated instead of feeling and soft and nourished. Your skin is porous and absorbent. Continued use of chemical laden products will cause the body to store the chemicals in the body fat. With enough accumulation of toxins in the body illness and skin irritations can occur.”

Is your soap made right in Okotoks?

“Yes, all of my products are made in Okotoks, on Suntree Lane. Hence the name".”

In these uncertain times, I think a lot of people are eager to hear from people like yourself who are hardworking and found success in their niche! When you feel overwhelmed, uncertain or have lost your focus temporarily, what do you do?

“Being overwhelmed and feeling uncertain definitely comes along with the territory. Many small business owners that I know share the same feelings of being overwhelmed at times.  I feel that it is very important to have a good supportive group of friends who are also business owners and makers who share in the same struggles. Calgary has a wonderful network of small business owners who lift each other up. I also feel that it is important to stay in your own lane and focus on your achievements and don’t worry about what everyone else is doing.”

You started out as a soap company but have expanded to include other products including bath salts, face masks and salt scrubs. What would you say is currently your most popular non-soap product?

“My most popular non soap item would have to be the Milk Bath.  This is my favourite product because it is so luxurious and your skin feel silky soft when you get out of the bath.  Plus who doesn’t love the smell of coconut and lime.”

In what ways do you see Suntree Soaps expanding or improving in the next 5 years?

“I have many ideas on expanding the product line to include aromatherapy room sprays and luxe salt bars to name a few. I’m always looking for ways to improve be it a new essential oil combination in a soap or new labels on my glass jar products.”

Find her at:

@suntreesoaps

https://suntreesoaps.com/

YYC Feature: TRIBAL VANILLA

Rochelle, Gary and Joanne Edwards have made it possible for you to ‘become part of a tribe that’s changing lives!’

Improving lives is their day job. Though Joanne (right) , Gary (middle) and Rochelle (left) reside in Calgary, the impact they have is on a global scale. They sell high quality vanilla extract and beans sourced from Mexico and Uganda, respectively. Their company Tribal Vanilla, uses a direct fair trade business model, meaning that the small scale farmers that they source from are paid directly and fairly for their work, and therefore can improve the lives of themselves and their families. Speaking to them about their journey, it’s apparent that the Edwards are extremely passionate about their products and supporting the people behind them. They want to help consumers reconceptualize their role in the marketplace— when you buy from Tribal Vanilla, you’re more than just a consumer, you’re a part of a community that’s changing lives. 

You’re a Calgary based company that uses a Direct Fair Trade Business model! Could you explain in more detail what this means, and why it was important for you that Tribal Vanilla uses this model?

“Our focus has always been more than just establishing a vanilla company. We want to make a difference in the world. We sell gourmet, natural vanilla extract imported from Mexico, and Grade A vanilla beans imported from Uganda. Our network of small-scale farmers produce the highest quality vanilla beans, which we import, process and package for consumers who value quality and ethical production. Our business is called Tribal Vanilla for a reason. We wanted to create a business that not only provided high-quality products for our consumers, but also allow a platform from which to advocate for and improve the lives of others around the world. We use a direct fair-trade business model, which means our small-scale farmers get paid prior to their harvests and receive the most money for their vanilla products. We supply the best quality natural vanilla products at a fair price, while changing the lives of our farmers through assisting them in creating sustainable agriculture. Our desire was to provide a fresh approach to our industry. Our name, Tribal Vanilla, signifies that through purchasing our vanilla products, our consumers become part of a tribe or community that is changing lives in both Mexico and Uganda. From production to consumption, everyone wins. The fair trade production team wins because this business model positively impacts the farmers and their families. The consumers win because they are getting a high quality, ethically-sourced product and know they are contributing to the global ripple effect through their purchase. The fair trade business model is so important to us because it means we are all connected through, of all things, vanilla!”

“We wanted to create a business that not only provided high-quality products for our consumers, but also allow a platform from which to advocate for and improve the lives of others around the world”

I would love to know a little bit more about the founders of Tribal Vanilla! What’s your background? Are you serial entrepreneurs or is Tribal Vanilla your first company?

“There are three of us that founded Tribal Vanilla, and we all happen to be related. Rochelle has a degree in Intercultural studies and upon graduating wanted a career that made a global impact. Gary and Joanne have a lot of experience in international relations and have operated a charitable organization that has assisted disadvantaged people in Mexico for the past 10 years. This is where our dream of creating a vanilla business originated. When the opportunity to work in Uganda with fair trade vanilla cultivation arose, we knew it was the perfect fit! Yes, we are serial entrepreneurs! Throughout university and other careers, we have all had businesses on the side. Tribal Vanilla is unique in that it is the first business collaboration the three of us have been involved in together and has become more a full time career for Rochelle than a sideline.”

One of your companies’ main objectives is to make a difference in the lives of the people who produce the vanilla you source. That’s awesome! In what ways specifically are these farmers lives being changed through their partnership with your company?

“Through our fair trade business model, our small-scale farmers get paid directly. We pay the farmers prior to the harvest and they receive more than they would on the open market. This is changing lives in those communities because they are getting what they deserve for their product instead of being exploited on the open market by the large conglomerates.

What’s the main difference between grade ‘A’ and grade ‘B’ vanilla beans?

Grade A vanilla beans are the highest quality. They are considered premium, gourmet beans and have a more aesthetically pleasing appearance than grade B beans. There is a higher moisture content (30-35%) and the pods are usually more oily and moist. Grade A vanilla beans are visually more attractive, meaning there are fewer blemishes on the pods. Grade B vanilla beans contain less moisture content (15-25%) and can be considered less attractive pods due to some scarring or branding by the producers, although this does not affect the quality of the vanilla. Vanilla beans, being the second most expensive spice in the world, are often branded by their producers with unique markings so that these farmers can track and monitor them during the production process. Like a painter signs their masterpiece, many vanilla farmers will “sign” their beans with their own unique branding.”

You made annual treks to Mexico and this is how you discovered your awesome vanilla extract! You also sell vanilla beans that are grown and cured in the Ibanda District of Uganda. What is the story behind you beginning to source from Uganda? You state that you pride yourselves on having ‘personal, on the ground connections’ with your farmers. How often do you travel to Uganda? What have you learned from being on the ground?

“Timing is everything! In our case, we connected with another fair trade company in Canada, who were looking to phase out of their vanilla bean importation from Uganda to focus on their main product, coffee. We met with their management and their buyer personally and loved their story. We were able to “grandfather” into the Uganda operation over the course of a few months. This gave us time to rebrand and get ready to take our distribution to the next level. We continue close contact with our buyer, who makes regular trips to Canada. He lives in Uganda and knows every farmer and their families by name. Because it is not plausible for us to travel to Uganda every six months for the harvests, we work closely with a supplier that works hand-in-hand with all the farmers. We have heard stories and seen pictures of how the fair trade vanilla cultivation has changed the lives of the farmers in the Ibanda district. We had plans to travel to Uganda last summer, but the timing didn’t work out. Although not necessary for our business, our goal is to eventually meet all our farmers as soon as possible!”

What is one of the best or most worthwhile investments you’ve ever made? (Could be an investment of time, money, energy, etc.)

“We decided that the best investment we can make is in ourselves. We are made to be whole in all areas of our lives: body, mind, and spirit. And investing time to better oneself is the most worthwhile investment a person can make. After all, you need to fill yourself up in each of these areas before you can pour into others. As a team, we have invested time and money into educational materials to better ourselves and our business.”

What is your dream for Tribal Vanilla? In what ways do you see your company expanding or improving in the next 5 years?

“We’re living the dream right now! We are helping to change lives overseas while delivering a fair trade gourmet product to consumers in North America. We are working towards diversifying our product line in the near future. This will hopefully include manufacturing our own all-natural vanilla extract, vanilla infused maple syrup, vanilla paste and powder. We are experimenting right now with vanilla bean-infused candles and are exploring the possibility of partnering with a local craft brewery to produce a vanilla beer.”

What is a valuable piece of wisdom that has helped you get you where you are?

“A valuable piece of wisdom that has helped us stay grounded in our business is that money should not be the driving force behind what we do. If money is the only motivator, the goals and objectives for the business become very narrow and self-centred. Passion and mission are two things that have helped focus and motivate us. Our passion is to deliver premium vanilla products to consumers and our mission is to create a global impact by making a difference in the lives of our vanilla producers. Our motto on our packaging is ‘Become part of a tribe that’s changing lives!’. This is our ultimate goal!”

Find them at:

@tribalvanilla

www.tribalvanilla.com

YYC Feature: KINDRED CLOTHING

Diana Herring is ‘redefining what beauty means in the fashion industry’

As an avid supporter of buying local, Diana Herring was disappointed when she continuously failed to find well-fitting plus sized clothing at the local markets she attended. Realizing this gap in the market, she decided to use her sewing background to create a quality brand that offers local, ethically made clothing for women of all sizes! You won’t find professional models on her website—she’s made the conscious choice to build her brand around inclusivity and diverse body shapes. Diana also wants to ensure that Kindred Clothing supports local as much as possible. All of her products are handmade out of Calgary, and she hires a Calgary based photographer to shoot her looks. With purpose driving her vision, it’s obvious that she’s both hard working and passionate about what she does, putting her heart into each piece of clothing she sews. Her collection is both comfortable and stylish, but most importantly it sends an important message to every woman who want to accentuate their bodies with her clothing: ‘It’s okay to be you and exist in your body’.  

One of Kindred Clothing’s primary aims is to offer quality plus size clothing! Do you find that there’s a lack of plus sized clothing that is also local and ethically made? Why do you think that this is?

“So I love shopping at local markets and craft fairs, but one of the things that always disappointed me was that when it came to clothing booths, there were very rarely sizes for anybody who didn't fit a generic small, medium, or large. It often felt that even in the rare event there was an extra large, it actually fit like a small. I realized that there was a lot of potential to do what these companies are doing but cater to women like me who genuinely want to be able to support a local clothing brand as well! I think that it can be challenging for companies to create patterns for plus sizes, but being a plus size woman myself, I have the unique perspective of being able to understand the struggles and issues of the way clothing fits plus size bodies and I’m lucky that I have the ability to remedy some of those issues. I can't even count the times now where I have been selling at a local craft fair or local market where a plus size woman has come into my booth and exclaimed "FINALLY someone is making clothing for all sizes" and that is what makes what I do so rewarding for me.”

 On your website you say that you ‘love staying local for everything!’ That’s awesome! For example, you even ensure that you hire Calgary photographers for your photoshoots. How else do you try to ‘keep it local’ and why is this so important to you?

“It is always so great to be able to support people in your own communities. It's not always about being perfect but about supporting local when you can. In my personal life, I try and get most gifts, groceries, and household items locally when possible. I know the struggle of trying to start a business, and how much each individual purchase matters and makes a huge difference in my life and I want to be able to give someone else in my community the same feeling when I purchase a product from them! On a more professional level, I am also working on having fabric printed with designs from local artists here in Calgary, it's all about lifting each other up!”

“I love being able to say that I personally sew each individual piece I sell. Each clothing item really has a piece of my heart in it!”

Have you always been passionate about fashion? Where do you get inspiration for your designs? What is your exact role in the business—do you all the designing, sewing, marketing, etc?

“I have always been passionate about sewing, my Nana taught me from a young age but I used to think of sewing as more of a hobby than a career option. I actually wanted to be a math teacher when I graduated high school (crazy I know), but I quickly realized that teaching math wasn't for me. I found it hard to teach something to people who don't aren't as passionate about the subject matter. I then took a year off and really re-evaluated what I wanted out of life and decided to follow my passion and went to Olds College for apparel design! After completing my diploma there, I also completed a diploma at NAIT for entrepreneurial business management, which really helped me start my Kindred Clothing! It's funny how things work out, because I actually use all three of my schooling experiences now, I actually teach some beginner sewing classes now!

In terms on inspiration, I have always been passionate about being comfortable while also being stylish! Most of my inspiration comes from wanting to be comfortable, and from my love of fun printed fabrics! I can take one look at a fabric print and instantly envision what I want it to be!

Currently I am a one woman show, I do all the fabric shopping, designing, pattern making, sewing, website, social media and marketing! I love being able to say that I personally sew each individual piece I sell. Each clothing item really has a piece of my heart in it!”

  Is Kindred Clothing your first business or are you a serial entrepreneur?

 “I actually started out doing alterations and some contracting work for other local clothing companies before starting Kindred, but this is my first business! I come from an entrepreneurial background however, with my father also being a local business owner! I am fortunate to have grown up watching my dad start his own business, it gave me a good idea of the work ethic you need to have to start your own business!

If Kindred didn't work out for some reason, I could absolutely see myself opening another business! I have fallen in love with being my own boss and the rewarding feeling of building something from the ground up!”

In what way(s) do you consider your clothing to be ‘ethically made’?

“Some of my fabrics are actually made in North America! I am working on expanding this and being more conscious of purchasing even more ethically in the future. I have also been in talks with some local artists about doing some fabric printing here in Calgary with their images on it, ideally locally made fabrics but I am still in the research phase on how this would work for me.

 I also sew every individual piece myself right now but when I expand I will be hiring local seamstresses and believe very firmly in paying a fair wage. When I was doing custom work, many times I was offered less than minimum wage for projects, and want to ensure that anyone employed by me is paid a livable wage.

I try and use as much fabric as I can, I hate the amount of fabric waste that currently exists. I use the scrap fabrics from my designs to make scrunchies and beanies! When there is still scrap fabrics left after that, I save it in a bin and use those pieces as stuffing for hand-made pillows!”

 You made a conscious choice not to use professional models and instead use people will a range of body sizes. But you don’t just carry plus sized clothing you also carry down to XXS sizes. If you had to sum up the message that you want to send to women shopping your clothing, what would that message be? 

I really believe in inclusivity for all bodies! There are already enough unrealistic expectations of women to look a certain way, and I don't want to contribute to that! I would much rather support women being happy in the skin they are in, and being stylish and comfortable in their own body! I know people have struggles finding clothing in every body type, and want to make sure that I am inclusive to those struggles, and that's why on top of my regular sizing, I do all sorts of custom work to make sure that  women get the fit that makes them the most comfortable, happy and confident because there is no such thing as a one size fits all body!

If I could send one message to the women who shop from me, it would be that it's okay to be you and exist in your body. You are more than perfect the way you are, and don't let anybody else tell you anything otherwise. You are worthy and you have so much value, and that Kindred is here to accentuate your already beautiful self!

What is your dream for Kindred Clothing in the next 5 years? In what ways do you see your company expanding or improving?

This one is a tough question right now, things are so uncertain in the world with COVID-19, and I want to make sure I am being conscious of my expectations. My 5 year dream has been to have my own retail experience store where my customers can come and shop the looks that they love. I want to have a group of local seamstresses who sew the clothing on site so that customers can have an idea of how their clothing is made, and who it is made by! I also love the idea of being able to have any customizations on my looks completed right in the store!

Currently I am selling out of 6 stores that support local artisans and makers across Alberta! I am hoping that through all of this, these stores continue to stay open and that there is a shift in focus to really support local Canadian made products and that I am able to expand into more stores across Canada! I am also hoping to hire my first employee in the next couple of years to be able to do a big chunk of the sewing and really help me expand my brand!

What is a valuable piece of wisdom that has helped you get you where you are?

In my second year of business, I was talking to my sister about how I wish my business was further along and how I wish I could be where some other companies are in terms of success, and she gave me a Theodore Roosevelt quote that has really stuck with me in my business and in my personal life; "Comparison is the thief of joy". If I spent all my time comparing my growth to other companies around me, I would never have the time to appreciate and be thankful for how much growth I already have. I am only in my third year of business and I am already selling in 6 stores across Alberta. Everyone is on their own path, and each company grows in their own ways with their own values in mind! You just have to be happy with where you are in your own journey and remember that success can mean so many different things

Find her at:

@kindred_clothing

www.kindredclothing.ca

YYC Feature: APOSTLE BOUTIQUE

Alayne Lebsack’s jewellery collection is more than exquisite: it’s composed of beautiful pieces that do beautiful things

When she was in her 20’s Alayne Lebsack wrote an ambitious but unequivocal statement: “One day I want to have my own boutique”. Today, her company Apostle Boutique is more than just the manifestation of her own dreams and a successful jewelry business, it’s a source of inspiration for aspiring entrepreneurs who wonder whether giving back and business can go hand and hand. Alayne is committed to donating a portion of every Apostle sale to a charitable organization near to her heart. Every six months, she chooses a new organization in hopes that her efforts will not only raise money but spread awareness about amazing non-profits that are changing the world.

 Alayne is not only a designer herself, but a champion of fellow Canadian artisans. Apostle Boutique prioritizes supporting Canadian designers, and it’s paid off. Their collection of beautiful, highly versatile jewelry is comprised of pieces that could make any woman feel confident and beautiful.  When asked about her company, Alayne conveys her passions and business journey with wisdom. The manner in which she shares and articulates her ideas makes one thing clear: her heart is just as beautiful as her products.  

When did you decide to create Apostle? What is it about the jewelry craft that you’re most passionate about?

“There were a few factors that helped push Apostle along. The first one being that I saw the need for a jewelry-focused online boutique that was both easy to shop and trustworthy. Another big factor was the need to bring back some sense of self. My second son was just 6 months old and he and I had a rough start- he was very colicky and I waded through months of postpartum depression. Once some sense of normalcy returned, I was desperately trying to find something that I could do that was just my thing, something that made me feel like myself and that wasn't all about being a mom. An online jewelry boutique ticked all of the boxes for me- I knew retail, I was passionate about style, and it would allow me to stay home with my boys. At the time, launching an online jewelry boutique seemed to make sense and I was up for the challenge. 

At the one year Apostle anniversary my cousin reminded me of a little questionnaire I had filled out years prior when I was in my 20's. In the questionnaire I wrote "one day I wanted to have my own boutique". I had completely forgotten about this questionnaire, but in my 20's I had dreamt of having my own bricks and mortar shop, the ecommerce thing didn't cross my mind until years later when I had the idea for Apostle. But it was really cool to be reminded of that vision/dream that I had, and then years later to see that it came to be. 

Why jewelry? To be honest, my passion doesn't start and end with jewelry in particular. It's about personal style and creating outfits that women feel amazing in, and that includes jewelry. People don't always see how transforming jewelry can be for an outfit- adding jewelry instantly completes any outfit and makes it look polished and put-together. It's a quick & easy way to look like you put in a lot of thought, care and effort. 

This is really cheesy, but it's the best analogy I can come up with : You are a gift, and a gift in and of itself is beautiful & amazing. When you add wrapping paper (aka, your clothing) the gift changes a bit. Whether wrapped in kraft paper, vibrant patterns, classic colours, or themed paper, the wrapping that is chosen gives a bit of insight into what might be inside. It adds character, charm and interest. But when you add a ribbon and a bow, and maybe even some other little accents, the gift transforms and looks complete and one of a kind. The ribbons and bows are your jewelry, and jewelry has the same impact on your outfit that a bow has on a gift.”

 Why is it important for Apostle Boutique to have a target focus on Canadian talent?

“My original plan was to have designers from around the world, but as I searched for the perfect Designers that I wanted to represent, I found that so much of what I was looking for was right here in Canada. I am a proud Canadian, and always like to look at local Canadian talent first and I want to support and feature Designers within our borders as much as possible.”

“I've always had an "I can do that!" mindset, and when I couldn't find what I was looking for, I did the research, bought the tools and materials, and created the first Apostle In House Collection design.”

You also have your own jewelry collection! How has your background in personal styling influenced how you design your collection?

“There was a specific necklace design that I had wanted to offer my clients, but I wasn't able to find that style in the quality of product that I had hoped to carry. I've always had an "I can do that!" mindset, and when I couldn't find what I was looking for, I did the research, bought the tools and materials, and created the first Apostle In House Collection design.

When creating my designs, I am inspired by the women around me and my clients. I look at the clothing and outfits that these women love- from the shape of their necklines, to the colours, and the overall style. From here I think about what would complete, complement and perfectly polish-off those outfits, and set out to design it.”

Your company gives back to a ton of awesome organizations! Why did you  decide to donate a portion of every sale to a charity/non-profit?

“Giving back has been ingrained in me since I was a kid. My parents are some of the most generous people I know, and I continue to be so fortunate to see them continuously giving back to those in need. I remember a specific conversation with my dad about my uncertainty about whether or not to give someone money. The conversation was about whether or not I should give someone money when I know that they'll likely spend it on drugs or alcohol. My dad's exact response was "Who are you to decide who is and isn't deserving? Doesn't everyone deserve help?" And that hit me then and has stuck with me ever since.

From the beginning, even against the advice from other entrepreneurs and business-educated friends, it was a part of the Apostle business plan to give back by donating a portion of every sale to a charitable organization. My problem was that I couldn't pick just one organization that I wanted to support- there are SO many incredible groups doing amazing work in our city, our country, and our world. Because of this, I decided to partner with a different organization every 6 months. This way, I could help out a number of different charities by not only monetary donation, but by also telling people about who they are and what they're doing to help & change our world.

My hope is that through the Apostle Giving Back Campaign both myself and my clients can make a positive impact through the donations, but I also hope that maybe someone learns about a charity that I have partnered with and is so touched by what they are doing, that they go a step further to getting personally involved with what the charities are doing.”

How do you choose which organizations to partner with/donate to? What type of causes are you most excited about supporting?

“There really isn't any formula or any parallel lines that connect all of the organizations I partner with. Some are local to Calgary, some to Alberta or Canada, and some do their work on an international scale. Essentially I look for charities that are run by genuine, passionate people that are driven by their cause and making a positive impact.”

What sort of challenges did you face launching and running your company? Do you have any advice for people who want to start their own business? 

“This is a BIG question, and I don't think I have a short answer. There are always challenges, and like anything, there always will be things coming up. Starting out, one challenge was being unsure (or insecure) of what my client might like. I lost sight of my voice and my style and wanted to appeal to the masses. This wasn't possible or achievable, or even financially smart. I've really streamlined the number of designers and styles that I carry so that Apostle could have a more focused aesthetic.

The biggest "mistake" I made was in my company name. For the first 2 years, Apostle was "Apostyle" but still pronounced "Apostle". I wanted the name to be pronounced one way, but I wanted to be unique... Unique is one thing, but I learned that there is such a thing as creatively confusing. More times than not, I heard people call my company "Ape-oh-style" and I got tired of having to correct people, or having to spell it out (people would ask "What's your company?" and I would say "It's Apostle, but spelled..."). I realized that a company name should be simple, straightforward and easy to remember. 

I don't believe in regrets, nor do I think that everyone's path is the same- so any advice I might have may not be applicable to someone else because it's based on my experiences, my life and on who I am. I have received A LOT of advice (some I asked for, some I did not), and a lot of it just didn't mesh with who I am or what I wanted to accomplish. 

However, if I had to say something to those looking to start their own business, it would be to do your research, have some kind of plan, and move forward! Just do it! Even a small step forward, gets you moving in the right direction. There were many times when starting both of my businesses where I thought "not now" or "I'm not ready", but changing the thinking to "Why not now??!!" made such a huge difference. Starting something doesn't have to mean dropping everything else, it could be small, intentional steps every day to get you closer to that launch. I read a book while I was in the planning process and it talked about how you should start that social media account, start that website right away- get the word out about what you're doing, build that excitement in not only your community but in yourself as well, get the ball rolling. 

I love the image of a boulder being at the top of a hill and someone starting to push it. That boulder is heavy and not easy to push, and that person may even need others to help them to get it going. But once it's going and that boulder begins to move, there's no stopping it! It might get stuck sometimes, but it just needs another little push to get going again. The real magic happens when the momentum builds up and that boulder creates an avalanche!”

What is your dream for your business—in what ways do you see your business growing, improving, expanding over the next 5 years)?

“I always have a tough time looking down the road. I don't like to do hard-set long-term goals. These days people seem to be all about goal setting, and I have tried it, but for me, I find goals to be restrictive. Of course I have thoughts, ideas and dreams for what I want to accomplish: I want to continue to provide women with the tools to showcase their style, to feel confident, beautiful and unique. I want women to see that creating outfits that are polished and put-together is easy, and not trivial. I want to continue to support designers that create beautiful jewelry that looks amazing with anything from jeans and a t-shirt to a wedding dress. And I want to continue to support charitable organizations that are doing amazing work, because it's so important to me that while I'm not always able to be the hands and feet doing the work, I am able to help those that are. Apostle is my tool to achieve all of these things.” 

What is a quote or piece of advice that inspires you?

There is a quote from Maya Angelou that speaks so much to who I am, to how I live my life, and to the direction of my companies:

"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style."

Find her at:
https://apostleboutique.com/

@apostle_boutique

5 Quotes about Conscious Consumerism by 5 Female Change-makers

Many bold women have been passionate leaders of the conscious consumerism movement! The following 5 women don’t only offer words of inspiration, they practice what they preach. Their accomplishments and impact are the kind of stories worth sharing.

1. “It isn’t enough just looking for quality in the products we buy, we must ensure that there is quality in the lives of the people who make them” —Orsola De Castro

Who is she: Orsola De Castro is an internationally recognized leader in sustainable fashion (though she doesn’t believe it should be called this— she thinks that fashion companies who aren’t sustainable should bear the label ‘unsustainable fashion’ and she should get to call what she is doing simply ‘fashion’!). She started her career as a designer creating the label ‘From Somewhere!’. Under this brand she only used material that would have otherwise gone to waste, and produced the products locally. Their production was made in Italy to help rehabilitate disadvantaged individuals!

She founded ‘Fashion Revolution’ in 2013— a global movement that believes in a fashion industry that values people, the environment, creativity and profit in equal measure!

See the website here: https://www.fashionrevolution.org/about/

2. “Every time you spend money you are casting a vote for the kind of world you want” —Anna Lappe

Who is she: Anna Lappe is a busy woman! She is a bestselling author, an advocate for food justice and sustainability, and an advisor to funders investing in food system transformation! She has also co-founded three environmentally focused organizations, including the Small Planet Institute and the Small Planet Fund.

Her most recent book, ‘Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It’ has been selected for a television series and voted one of the best environmental books of the year by booklist!

Check out the reviews and summary of her book here: https://www.amazon.ca/Diet-Hot-Planet-Climate-Crisis/dp/1608194655

3. “Shopping ethically can empower others, change lives, and impact the world on a greater scale” —Molly Stillman

Who is she: Molly Stillman is a passionate change-maker! She wants to inspire women to ‘walk joyfully and confidently in purpose, and to know that they were created with a purpose for a purpose!’

Her blog is a warm, personal and positive space! She talks about her passion for clean beauty, ethical fashion, her passion for ending human trafficking, child sponsorship with Compassion International, as well as her life as a mom!

Check it out here: https://www.stillbeingmolly.com/

4. “The most common way people give up their power is by thinking they don’t have any” —Alice Walker

Who is She: Walker is a social advocate, American novelist, and poet! She won the Pulitzer Prize for her famous novel ‘The Color Purple’ as well as the National Book Award! As a young student she attended segregated schools, but this didn’t stop her from excelling and becoming an internationally known advocate for civil rights and women’s issues, including fair trade.

One of our personal favourite novels of hers is titled: ‘You Can’t Keep A Good Woman Down’—writing that includes fourteen inspiring but humorous short stories about strong women through their struggles and joys!

To check out this and her other work see: https://alicewalkersgarden.com/

5. “As consumers, we have so much power to change the world by just being careful in what we buy” —Emma Watson

Who is she: Emma Watson is well known for being the spokesperson on the UN Women Campaign “HeForShe”, but she’s also passionate partner of People Tree, a fashion brand committed to fair trade and sustainability.  People tree is a fair trade fashion pioneer committed to the highest ethical and environmental standards for their collections!

Check out People Tree here: https://www.peopletree.co.uk/

YYC Feature: DIRT ROAD DESIGNS YYC

Tienneke Schuurmans lightweight jewelry makes a statement, in more ways than one

Big, bold, versatile and best of all, you can wear them all day without discomfort! But Tienneke Schuurmans handmade earrings are not only super lightweight and beautiful, they support the local economy— her products are made from locally sourced leather and vegan cork material. Schuurman has always believed that supporting local is a cornerstone of good business practice. Building a sense of community and keeping a small carbon footprint are just some of the many reasons she supports fellow small business owners in Alberta and B.C.. Her enthusiasm is like her dazzling products: bold, beautiful and something we need more of!

It’s awesome you use locally sourced supplies to create your earrings! What are some of the businesses you source from? Why is it important to you to source local?

“For me, supporting local has always been a foundation of this endeavour. Keeping small businesses alive is the key to a strong community. I source most of  my leathers from a family-run business in B.C. we have developed a great relationship, and it feels good knowing that we are all working together to keep our neighbours supported.”

Where do you look for inspiration when choosing the colours & styles for new designs?

“Many of my styles and colours are inspired by nature. Styles and colours change seasonally, so there is always something new and fresh. I also look at seasonal colour-trends in clothing lines and try to follow suit.”

What has been your biggest challenge in your entrepreneurship journey?

“Oh my.....where to start? I think the biggest challenge has been making the decisions, and balancing between selling online, selling in stores, going to markets, and offering wholesale. Navigating all of these avenues to ensure the product is available to the consumer is challenging! An entrepreneur has to learn many trades on the fly - accountant, photographer, web design, communications, social media, and more!! It's a lot to learn, but I'm loving every minute of it!!”

“I'm big on minimizing waste, so I always request as little packaging as possible with zero plastic options— everything gets recycled or re-used”

In what ways does Dirt Road Designs YYC try to limit its environmental impact?

“An important part of source materials locally is that it cuts down on shipping distance and materials. I also use zero plastic in my product shipping. I'm big on minimizing waste, so I always request as little packaging as possible with zero plastic options - everything gets recycled or re-used (don't be surprised if you receive your earrings in a re-purposed envelope!)

The nice thing about being a business owner is that I make the rules, so I can create a business that I feel is sustainable and is creating a very small carbon footprint.”

What influenced your choice to use vegan cork?

“I think that it is important to know your clientele, and I am aware that the world is changing, if I can offer an alternative material that is vegan-friendly, then I am happy to do so!! The cork comes in beautiful style and colours - and it's even lighter than the leather, it's a win-win situation!”

On your social media you’re a big advocate for supporting local! Why are you passionate about promoting local consumerism?

“I'm big on building a sense of community, and being thoughtful about what we are investing our dollars into. Knowing that the honey I had for breakfast was made locally makes me feel good because I know that this small purchase has made a positive impact in a number of ways. It has financially benefited an entrepreneur in my community, created a very small carbon footprint as it is local, and now I have built a relationship with a person in my community! Also,  I find that locally owned business owners will often recycle a share of their revenue back into the local economy, enriching the whole community.”

What is your hope for Dirt Road Designs over the next five years? (How do you see your company improving or expanding?)

“I think that I'd like to grow my online presence. I've also been thinking about how I can contribute more to the community, I have always wanted to build an ethical consumerism type of business model where a portion of each sale is donated directly to a community program, I hope to have that established in the next year - stay tuned!”

What is your favourite quote or piece of advice?

“I really believe that as an entrepreneur, you have to put yourself out there and be ok with making errors. It is in the errors that we learn how to be better! I didn't learn how to run a business in school, so it's really been a 'fake it, 'til you make it' adventure!!”

Find her at:

@dirtroaddesigns_yyc

www.dirtroaddesignsyyc.com

YYC Feature: EARTH FRIENDLY WRAPS

Melanie Poirier is ‘helping mother earth, one wrap at a time’

Small changes, real impact. This is the guiding belief that inspired Melanie Poirier to create handmade, reusable beeswax food wraps and eventually launch her business ‘Earth Friendly Wraps’. She recognized that choosing reusable wraps instead of plastic helps household reduce their environmental footprint and this may inspire others to make similar changes: throw a pebble in the water and watch the ripple effect. Poirier has made waves of her own by educating consumers about various alternatives to single use plastics, not only in regard to her own product but other eco-friendly house products as well. Her success proves that even the smallest of businesses can propel forth ideas that are critical for collective change.

What inspired you to start making reusable beeswax food wraps? When and why did you launch your company?

“I first got the idea to make beeswax wraps while searching through Pinterest for DIY projects a few years ago. I’ve always loved making things myself, and it was around that time that I became interested in reducing my consumption of single use items in my home.  So I bought some beeswax pastilles and made a small batch of reusable wraps, which didn’t turn out great!  I still used them though, in the spirit of not wasting.

A couple of years later I was trying to think of something I could make and donate for a friend who was raising money for her dogs surgery, and I offered to make some for this cause. My sweet friend was very interested in these wraps, not for her fundraising effort, but instead encouraged me to take my wraps to the public!  So after some trial and error, and a few false starts, Earth Friendly Wraps was born!  

I wanted to start this little business to do my part in trying to spread the word on how making even small changes in your home can make an impact on helping the environment and eliminating single use plastics in your day to day life.”

“Beeswax is a fantastic ingredient to use for reusable wraps!  It is naturally antibacterial and antifungal, it provides a water resistant barrier, but it is also breathable…it is all natural, edible and it never goes bad!”

Why do you think it’s important that consumers make the switch from using plastic/ziplock bags to eco-friendly food wraps ? What difference can someone make by doing so?

“I feel it is so important to try and make any kind of change to reusable products, especially in the kitchen, where so much waste can be created!   The impact that these items have on the environment is staggering, and it is heartbreaking to see how much destruction they cause to our land and oceans, and to all of the life living in these spaces.  Even making one small switch, such as using beeswax wraps instead of ziplock or cling wrap, can have an impact over time. While the reusable wraps can’t be used in every way that a ziplock bag can be, it can replace many functions and that feels amazing to know that you’re doing your part to try and heal Mother Nature!”

Why use beeswax? Where do you source it from?

“Beeswax is a fantastic ingredient to use for reusable wraps!  It is naturally antibacterial and antifungal, it provides a water resistant barrier, but it is also breathable enough to not let moisture build up underneath, helping keep food fresher for longer!  Another amazing thing about beeswax is that it is all natural, edible and it never goes bad!

My beeswax comes from local beekeepers just south of Calgary. I’ve purchased from them a few times now and am very happy with the quality of the wax”

It’s awesome that each of your wraps are handmade and completely unique! What sort of feedback have you been getting from customers about your product?

“I really value feedback from the people who buy my wraps, and I always try to improve my product based on this feedback. So far I’ve received really positive feedback, but my wraps are not always perfect!  So if ever I miss the mark with a batch, I always do what I can to make it right with my customers.”

What are some of the challenges you’ve faced on your entrepreneurial journey? Do you have any advice for fellow ethical entrepreneurs?   

“When I first started putting my product out there for people to buy, I was overwhelmed with people’s response and interest!  I quickly realized that I was way out of my comfort zone as a budding “entrepreneur”, (my day job is in health care) and that the timing wasn’t right for me to really be able to jump in with both feet. So I hit the pause button for about a year and started back up last fall.  This time around I feel more excited about the process and I’m ready to see what the future holds!  So that being said, make sure you are in the right headspace and that the timing is right before trying to start in the business world!”

What is your dream for your business over the next five years?

“At this point in time I’m just focusing on being in the moment and keeping this an enjoyable pastime I do outside of my regular busy life. I always hope to improve my product and getting the word out on this and other low/zero waste products.  I feel that exposure and education about alternatives to single use plastics is the most important goal here, and less about promoting my product specifically.  I am just going with the flow and believe that whatever will be, will be!”

What is your favourite quote or piece of advice?

“One of the most valuable things I’ve learned over the last five years is how important it is to let things go; anger, hurt, fear- anything that doesn’t serve you!  So one of my favourite pieces of advice is ‘Let that sh*t go’!”

Find her at:

@earthfriendlywraps

YYC Feature: UNCLE LEE’S BEES

Albertans are buzzing about Cam Wright and Colin Wauthier’s 100% pure honey

 To bee or not to bee, that is the question cousins Cam Wright and Colin Wauthier asked themselves when given the opportunity to work a section of their uncle’s farm in Wheatland County. Together, they decided to launch Uncle Lee’s Bees and create mouth-watering honey that is 100% locally farmed. But honey is far from the only product the pair produce: Uncle Lee’s also offers Alberta Maple Syrup, candles, soaps, lip balms, and more. As proud Albertans, they’re dedicated to sourcing from other small businesses in the province when creating their beeswax products. It is one of the many ways that Cam and Colin have proved they are committed to community – they also donate jars of honey to the Veteran’s Foodbank and even offer free bicycle delivery to customers in Calgary when weather permits. Read more about their Un-BEE-lievable journey below!

Your honey 100% farmed and produced around Calgary! What inspired you to create a business producing honey and beeswax products, and why was it important to you that everything is farmed/created locally?

We were inspired by the idea when a drywall framing contractor we often work with was telling us about the bees he just bought.  My cousin Colin and I were astounded by what he was telling us and we thought perhaps we should investigate further.  Once we realized how much outdoors time we would have and how much learning and constructing we would be able to do, we got rolling.  Being local to us is about supporting the people around us. Keeping money in the community keeps businesses running which keeps us a community.  

What is the most challenging part of working with bees? I imagine it’s a sticky job! How common are bee stings?
The challenging part for us is the weather.  We’ve dealt with extreme smoke from BC wildfires, early springs and rain so far.   All of these things affect our livestock and their health and production.  We have to keep close eye on weather patterns and have to make swift calls when we have to feed them.  Yes, sticky is a challenge!   Keeping a clean workspace makes things easier.  As we’ve continued to learn from what didn’t work, we have been able to adapt our processes and developed better handling methods. To date, we have had very few stings.  Colin took a couple to the neck last year and our friend Mac got one in the eyelid two years ago.  I have had the bees get in my suit while working but somehow have been able to avoid a sting. 

“We produce a 100% pure maple syrup from the only maples that grow in Alberta… we are producing a small craft batch with a fruitier, nuttier maple syrup that has a very unique flavour.”

You also produce maple syrup! What’s the main difference between the maple syrup that you produce and factory syrups like Aunt Jemima?

Without casting shade on any other manufacturers, Aunt Jemima makes a corn syrup knock off.  We produce a 100% pure maple syrup from the only maples that grow in Alberta.  Our tapping season is shorter than eastern Canada and because we’re tapping Manitoba Maples (or Box Elders), we are producing a small craft batch with a fruitier, nuttier maple syrup that has a very unique flavour. 

It’s great that you guys donated jars of your honey to the Veteran’s Foodbank. Why were you passionate about supporting this organization in particular?

After a visit to the Veterans foodbank last fall, I noted a shortfall in supplies.  After speaking with staff there and understanding their vetting process for those in need, we decided to donate there when possible. 

What values/principles were underlying your decision to use only recyclable glass jars and bottles? The design on your jars is beautiful, who came up with it?

Thank you.  The design came from literally pulling out sketch pads and for days drawing dozens of designs.  We finally agreed and moved forward. Glass is inert.  It does not leach any of its properties into the product.  Glass is also important for buyer confidence in a product. What’s inside is visible and for us, our honey can shine brightly outward. One of our ideas was to buy glass, though more expensive, so that our packaging can be easily recycled or repurposed by the end user. 

You also have other cool products like lip balm, soap, etc. What product of yours do you personally love/use the most?

The soap.  By far the soap is our second best seller. Well, third if we include Maple Syrup.  It’s not your typical weird Aunt’s melt and pour soap kit.  It's true cold process soap with a gentle lather and a great scent.  We have been working with a local band, Shuffalo, that is selling our soap as merch.  They asked us to make a soap that smelled like ‘camping’ so we produced a Mountain Cedar blend that we have not released under our product line yet.  The lip balm is popular too.  The lack of chemicals and great flavours have made it a hit as well.  This is the only place we use plastic.  When someone smarter than us can make a paperboard product that really works well for containment, we plan to switch.  

What is your hope for Uncle Lees Bees over the next five years?

The Maple Syrup idea is huge.  We have been getting calls non stop and have recently entered into the Made In Alberta Awards by Avenue Magazine.  Its a huge undertaking to produce so we want to expand that with larger evaporation equipment.  On the beekeeping side, Colin and I practice controlled growth.  We could easily go buy 30 hives but we still have day jobs and families so every year we expand a small amount. Five years from now, we would like to be running 20 hives and tapping likely 200 trees and reassess. 

What is your piece of advice?

Simple.  Plan your work, work your plan.  

Find them at:

Instagram: @uncle_lees_bees
Facebook: facebook.com/uncleleesbees

YYC Feature: SALON TRUE

Rolanda Anderson is the queen of clean beauty experiences for ‘women who don’t won’t to compromise’

Open Calgary’s first ‘organic’ salon? Check! Empower women to feel beautiful and stay healthy? You bet! Rolanda Anderson aspired to have a career that stayed true to her values-- she recognized that self-care, health, integrity and beauty don’t have to be mutually exclusive ideals.  After 15+ years as a skilled colourist and stylist, Anderson opened Salon True. Salon True offers toxin-free hair services with biodynamic, organic and fair-trade hair colour ingredients & products. Anderson’s dedication to offering women gorgeous results without using artificial fragrance, ammonia or harmful toxins sets her apart. She’s a woman on a mission to help those who don’t want to choose beauty over health and one thing's for sure: she’s a trailblazer in the YYC hair industry.

Your company Salon True is a certified ‘green circle salon’! Can you tell us a little bit more about this means? 

“Being Green Circle certified is a really great service that allows salons to eliminate 95% of salon waste from going into the landfills or water supply. Waste such as colour, foils, paper, plastic, colour tubes, aerosol cans are a few of the items that no longer wasted with green circle!”

It’s awesome that your business uses clean, organic styling products! What line do you use, and why did you choose this line over others?  

“In the salon we use a product line called Oway. I decided to bring in Oway after doing a bunch of research on organic hair products. I found Oway and fell in love with their brand. They are not only have the largest amount of bio-dynamic organic ingredients, they are paraben free, petrolatum free, PEG, PPG & G free, EDTA free, synthetic fragrance free and artificial colourant free. They are also committed to being eco friendly with their packaging. They have eliminated 99% of all plastic packaging. All products are packaged in glass or aluminum tubs that are completely and infinitely reusable and recyclable. On top of all of these amazing points the products are absolutely amazing.”

When did you develop a passion for making women feel beautiful and healthy? At what point did you decide you wanted to start your own business based around this passion?

“I have always loved the world of beauty. As a young girl I would put my barbies in their outfits and style their hair to match, every doll had her own collection of looks that suited her. As a teenager I read every fashion/beauty magazine that came out. I just loved that hair, makeup and the right outfit could make a women feel like a whole new woman. After 15 years in the hair industry I was suddenly faced with a various health issues and I had no idea what was causing them. I had talked with my Dr. and she had given me some options to help but I decided to go a more natural route. I booked an appointment with my naturopath to discuss my symptoms and health problems. Through process of elimination it came down to the fact that my career was causing me an over exposure of chemicals. So, I was faced with the decision do I change my career or find a safer option. I decided to open an organic/non toxic hair salon not only for myself but for other women like myself. Women who want to look and feel amazing, but they don't want to compromise their health or the quality of the products that they use.”

Unfortunately, lots of people stay uniformed about the ingredients in the products they use. What would you tell women who’ve never thought about the products that their stylists are using on them (ie: products that may have artificial fragrances, ammonia or harmful toxins)?

“I would tell them that these ingredients all have harmful effects on our bodies. It might not happen right away and it might not be noticeable to the naked eye, you can also be experiencing symptoms internally. All harmful or carcinogenic ingredients are deemed to be safe in small doses. But, when I read so many labels on various beauty ingredients and they all have the same list of ingredients what worries me is I'm using 5-7 different beauty products and they all have these potentially harmful ingredients then I would suspect that I am no longer in the safe small dosage anymore.” 

Why was it important to you that the styling products you sell come in refillable packaging? 

“When I began the journey to opening Salon True, I didn't just want to be organic, I wanted it to be a clean, eco friendly salon. A salon that was doing its part in lowering their carbon foot print and eliminating the amount of waste ending up in the landfills or oceans. When I learned that Oway had a refill program it just made me so happy because it was another way that I could do my part in creating a cleaner environment.”

What was the biggest challenge you faced to become Calgary’s first ‘organic’ salon?

“I would say the biggest challenge to date is spreading the importance of using cleaner beauty products and showing people that you can still have beautiful hair colour and amazing style products that work without compromising your health.”

What is your dream for your salon over the next five years? In what ways do you see your business growing, improving, expanding?

“In the next five years I would like to be opening a second location, or expanding into a larger space. My 5-10 year goal is to franchise Salon True. I want to offer a clean, luxury beauty service for women who don't want to compromise in cities all over Canada.”

Find her at :

@rolandahairstylistyyc

@salontrueyyc

https://www.salontrue.ca/

YYC Feature: LAMB’S SOAPWORKS

Lara Lamb ‘infuses slices of joy’ into our world

Artisan crafted, sustainably sourced and aesthetically stunning:  Lamb’s Soapworks is what swirly, sudsy dreams are made of. Owner/creator Lara Lamb is committed to providing customers with all natural hand-crafted soap and bath & body products, made with unrefined vegetable-based pure oils and butters. Unlike commercial soaps, you won’t find parabens, petrolatum, phthalates, or GMO’s in any of Lamb’s raw ingredients or finished products. Customers notice the difference, and feel the love that goes into Lamb’s work. But Lamb is more than successful businesswoman who puts her heart into her products, she’s also philanthropist committed to giving back through her business. 1% of all online sales go to support Ronald McDonald House Charities of Calgary/Southern Alberta. In addition, Lamb sources locally as much as possible, supporting fellow YYC business owners (see examples below!). Her story serves as a beautiful case study for those moved and motivated by ethical entrepreneurship.

When and why did you decide to become an entrepreneur?

Entrepreneurship for me was unintentional. Lamb's was born out of a desire to create beautiful soap and natural bath and body products. The business portion of that evolved with the creative part. However, I do love the flexibility that running my own business has given me. 

Why is it important to you that all Lamb’s Soapworks’ suppliers adhere to ‘global standards for fair business
trade’?

This is such a great question! The majority of raw goods and materials we use come from countries where workers live on far less than we do in North America. It's important to me that Lamb's supports global suppliers who provide their employees with the opportunity to make a fair living wage and thus improve their working and living conditions. 

“It is important that the ingredients Lamb's uses to make our finished products are not just farmed with economic consideration in mind, but also environmental and social impacts and implications in mind”

When you use the term “sustainably sourced ingredients”, what do you mean by that?

It is important that the ingredients Lamb's uses to make our finished products are not just farmed with economic consideration in mind, but also environmental and social impacts and implications in mind.

As of now, do you source any locally grown materials?

We currently support as many local businesses as possible when sourcing our raw supplies. This allows us to put money back into the pockets of local business owners in our own backyard and support the Alberta economy. 

*Beeswax for our lip balms and deodorants is Alberta beeswax and is purchased through Calgary company YYC Beeswax.

*Blackbird Cold Brew Coffee Company supplies us with cold brew for our Cold Brew Coffee Soap bar. 

*Crickle Creek Coffee supplies us with organic coffee beans for our Cold Brew Coffee soap as well as our Vanilla Cream & Coffee Sugar Body Scrub. 

*Our honey in our Oatmeal Honey Bath Bombs and our Oatmeal Almond Milk Honey soap comes from Drizzle Honey. 

*Our tea soap bars use loose leaf tea supplied by Tearrific Loose Leaf Tea Company

*The Brewer's Series Soap bars are a collaboration between Brewster's Brewing Company and ourselves

*We also utilize, as much as we can, B.C. harvested lavender buds and rose petals which are collected by my mom in Vancouver's lower mainland

Why is it important for you to ensure that your business gives back?

It is important to give back in your community. Not only is this good business practice, but I believe it is just part of being a good human. 

Why was Ronald McDonald Charities of Calgary/Southern Alberta the organization that you chose to support?

My cousin's son passed away from neuroblastoma a few years ago. At the time, they lived in a small town outside of a major centre where he underwent treatment. The Ronald McDonald House allowed them to have some semblance of family life during a very difficult and trying time. 

 What are a few of your goals for Lamb’s Soapworks for the next 5 years? (How do you want to grow, improve, etc.?)

Phase out all plastic packaging and switch over to glass, compostable, and recycled material packaging wherever possible.

Provide more jobs in our community. 

Give back more in our community/

Move into a larger facility/studio and warehouse space.  

What is your favourite quote? 

Nothing in life worth having comes easy!

Find her at:

https://lambsoapworks.com/

@lambsoapworks

YYC Feature: LILY & RAE

Julie Macdonald was ‘created to create’

She’s authentic, imaginative and has a bold spirit that guides her vision. As an embroidery artist, Julie Macdonald believes in minimal waste fashion. Her company Lily and Rae offers a stunning selection of t-shirts, jean jackets, patches and custom-made embroidery items that exude a unique, retro aesthetic. But her creations are more than a bohemian dream, they’re environmentally conscious: no material goes to waste. Her journey to ethical entrepreneurship offers inspiration to those who question whether they can carve their own path to success.

Find her at: https://www.lilyandrae.com/

Why was owning a small business a dream of yours? When did you decide you wanted to become an entrepreneur?

“From the time I was eight years old, I dreamed of having a career in the fashion industry. At the time, I didn't know what it meant to be an entrepreneur and I always assumed I would have to work under someone else. As I grew older, I was able to work various jobs related to fashion and sewing in large corporations. However, a few years ago, I found myself in a very toxic and emotionally abusive work environment. I had so many ideas to bring more business into the company, but I was always ignored and belittled. I was told I brought no value to the company. So I decided enough was enough. I had always felt trapped working under a boss and I felt like the only way I could grow and show my full potential was to be my own boss. Now here we are! I absolutely love the freedom and responsibility I feel owning a small business”

Why are you passionate about sewing and embroidery?

“My favourite part about sewing is seeing an idea I have in my head come to life. From the design in my head, to the 2D pattern draft, to the 3D final garment. It's magical really! My favourite part about embroidery is the texture and uniqueness of it. As a seamstress I am all about how things feel to the touch, so I love that embroidery can give a simple graphic t-shirt a whole other level of art and beauty. I also love that it's a craft I can do on my own (hello social anxiety) but it also allows me to connect to other people. Whether it's through creating a custom design for someone, making a gift for someone to give to a loved one, or even just seeing people on Instagram rocking their new shirts. It's amazing to feel like a part of something”

“I think every scrap of fabric, every old and torn garment, that would otherwise be thrown out still has a purpose and can be reused to create something new”

Why is being ‘as sustainable as possible’ an important part of your business model?

“It really saddens me how much waste is produced from large, fast-fashion corporations. I think every scrap of fabric, every old and torn garment, that would otherwise be thrown out still has a purpose and can be reused to create something new”

 In what ways is Lily & Rae environmentally friendly?

“I try to follow a "made to order" policy, so I don't have piles of inventory that get wasted every time I discontinue a less popular design. I also shop at thrift stores so I can upcycle jean jackets, and I use fabric that was either given to me by people who didn't want it anymore or I use the fabric from old garments of mine that don't fit. For any shirts that don't sell at markets or anything that doesn't turn out quite right, I try to sell them at discounted prices on Facebook groups/Marketplace, and anything that doesn't sell there I donate. Unless it's loose thread, I won't be throwing anything out!”

What is your dream for Lily & Rae over the next 5 years?

“The dream for my company is to get my products into more retail stores. Not just in Calgary but all over Canada. I also hope to improve on the time-frame for getting things made without reducing quality. Eventually, I'd like to move into an actual small warehouse/type place to operate out of, as the small sewing room in my basement is getting a little cramped!”

What quote or piece of advice inspires you?

“I know some people don't believe in this, but the saying "Everything happens for a reason" really inspires me. So many little events in my life have had to happen in order to get to where I am today. Without that toxic work environment, I probably wouldn't have had the guts to pursue the life and business I actually wanted. Even back in high school, if I hadn't transferred schools and put into a class meant for the older grades, I wouldn't have met a teacher who ended up introducing me to and encouraging me to apply to a special program at a college that I later attended for fashion. So whenever I'm going through a rough patch, whether it's business or personal, I tell myself it's happening for a reason and something good will come out of it.”

Do you have any advice for entrepreneurs just starting out?

“Don't give up!!! Starting out a business is tough. I won't lie. Just because you are your own boss, doesn't mean you get to work less. You'll end up working way more hours than a ‘regular’ job, and full days off might become a foreign concept. That being said, when you're tired and frustrated and want to give up, remind yourself why you started. Because you're passionate about what you're doing. You had the guts to even make that decision to start, so keep going! Trust me, when you make that first sale, when you get your first customer that isn't a friend or family but a total stranger, you'll realize that all of that hard work was worth it. I will also add, don't view other small businesses as your competition, but instead as your friends! I have met so many lovely small business owners on this journey and we constantly support and share each other's stuff on social media in order to expand one another's audience. The small business owner community is so warm and welcoming, don't be afraid to reach out to others!”