KINDRED CLOTHING

Behind the Business: DIANA HERRING

As an avid supporter of buying local, Diana Herring was disappointed when she continuously failed to find well-fitting plus sized clothing at the local markets she attended. Realizing this gap in the market, she decided to use her sewing background to create a quality brand that offers local, ethically made clothing for women of all sizes! You won’t find professional models on her website—she’s made the conscious choice to build her brand around inclusivity and diverse body shapes. Diana also wants to ensure that Kindred Clothing supports local as much as possible. All of her products are handmade out of Calgary, and she hires a Calgary based photographer to shoot her looks. With purpose driving her vision, it’s obvious that she’s both hard working and passionate about what she does, putting her heart into each piece of clothing she sews. Her collection is both comfortable and stylish, but most importantly it sends an important message to every woman who want to accentuate their bodies with her clothing: ‘It’s okay to be you and exist in your body’.  

3 THINGS WE LOVE ABOUT HER:

*She features women of all shapes and sizes on her website, rather than using professional models. She is passionate about encouraging all women to love their bodies

*She offers a local, ethical option for plus sized women, filling a gap in the marketplace

*She does it all, from the fabric shopping, designing, pattern making and sewing. Each item is made with love in Calgary

Read her Q&A here: https://www.leedr.ca/blog-buylocal/yyc-feature-kindred-clothing

Find her at: https://kindredclothing.ca/